Shraddha Kapoor has been named as ASICS' brand ambassador

ASICS, a Japanese sports performance brand, has named actor Shraddha Kapoor as the new ASICS India brand ambassador. 

"With this association, ASICS India continues to strengthen its philosophy of Sound Mind, Sound Body while also building a stronger brand prominence among Indian female fitness enthusiasts," a press release stated.

The actor will be promoting the brand's footwear and women's apparel.

ASICS India will also strengthen its market presence as a result of the collaboration, with a common objective to encourage a healthy and active lifestyle while maintaining elegance and comfort. "Shraddha Kapoor's versatility as an actress perfectly complements ASICS India's core philosophy of nurturing both the mind and the body, making her an ideal fit for the brand," the firm said in a statement.

"We are thrilled to welcome Shraddha Kapoor as the new face of ASICS India," stated Rajat Khurana, Managing Director, ASICS India and South Asia. Her engaging performances and unwavering dedication to fitness are ideal for our brand. She is the ideal ambassador to inspire and educate people about the significance of fostering a healthy mind and body, thanks to her large fan following and significant presence. This collaboration will strengthen our brand's appeal and broaden our reach across the country, promoting a healthy and active lifestyle." 

Shraddha Kapoor said of her partnership, "I'm excited to embark on this amazing journey with ASICS India." The increased recognition of the importance of physical and emotional well-being has made it imperative for everyone to focus their overall health. I am a great believer that a healthy body fosters a healthy mind, and it has always been my objective to instill these ideals in my fans. Collaboration with ASICS India, a company that shares my values. I'm looking forward to working with the team and doing some fantastic work."