Tag: Hallyu

Campaigns
Squid Game Mania: How Korean Culture Redefined Brand Strategies

Squid Game Mania: How Korean Culture Redefined Brand Strategies

Squid Game Season 2 and Korean culture reshaped brand strategies in India, blending...

Industry
Knorr & Squid Game: Dare to Slurp!

Knorr & Squid Game: Dare to Slurp!

Knorr and Squid Game team up for a thrilling ramen challenge! Dare to Slurp and...

Industry
Prime Video Brings Channel K to India: A K-Drama Lover's Dream

Prime Video Brings Channel K to India: A K-Drama Lover's...

K-Drama fans rejoice! Prime Video launches Channel K, a dedicated platform for all...