Prime Video Brings Channel K to India: A K-Drama Lover's Dream

Prime Video, India's leading streaming service, has announced the launch of Channel K, a dedicated platform for Korean entertainment. This new add-on subscription will offer a diverse range of Korean content, including popular dramas, movies, K-pop shows, and documentaries.

Channel K will cater to the growing demand for Korean content in India. The platform will feature a wide array of shows, including hit dramas like Summer Strike and Personal Taste, acclaimed movies such as Our Season and Joint Security Area (JSA), and exciting K-pop content like NCT Nation and Made in Korea: The K-Pop Experience.

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Prime members can subscribe to Channel K for a monthly fee of INR 79, with a special introductory offer of INR 1 for the first month.

Gaurav Bhasin, Head of Marketplace (Add-on Subscriptions and Movie Rentals) at Prime Video, expressed his excitement about the launch: "We are thrilled to launch Channel K in India and give Prime members an opportunity to get an even wider selection of scripted and unscripted Korean content with this new add-on offering."

Sohn Il-Hyung, CEO of IMX, the company behind Channel K, shared his enthusiasm for bringing Korean entertainment to Indian audiences: "Our mission with Channel K is to deliver premium Korean entertainment to a global audience, building cultural bridges and enhancing the viewing experience for Indian fans."

With the launch of Channel K, Prime Video aims to strengthen its position as a leading streaming platform in India, offering a diverse range of content to cater to the evolving tastes of its audience.