Tag: Gen Z marketing

Inside Edge
Wendy’s India Introduces Teriyaki Burgers, Blending Japanese Flavours With Indian Tastes

Wendy’s India Introduces Teriyaki Burgers, Blending Japanese...

Wendy’s India launches its Teriyaki Burger range with an anime-led campaign targeting...

Campaigns
Wrogn Launches Gen Z Campaign Featuring Ibrahim Ali Khan On Redefining Work Culture

Wrogn Launches Gen Z Campaign Featuring Ibrahim Ali Khan...

Wrogn’s latest campaign featuring Ibrahim Ali Khan explores Gen Z perceptions around...

Campaigns
Pepsi taps Gen Z energy with Panday Padda campaign play

Pepsi taps Gen Z energy with Panday Padda campaign play

Pepsi onboarded Ahaan Panday and Aneet Padda to drive youth engagement through a...

Campaigns
Ajio Turns Breakups Into Fashion Credits With Clever Ex Change

Ajio Turns Breakups Into Fashion Credits With Clever Ex...

Ajio’s Ex Change campaign transforms breakup memories into shopping credits, using...

Campaigns
Aqualogica Gets Gen Z Glow With Rebel Kid Energy

Aqualogica Gets Gen Z Glow With Rebel Kid Energy

Aqualogica appoints Rebel Kid as sunscreen ambassador, launching a playful brand...

Business Spotlight
Crocs Comeback: From "Ugly" to a $4 Billion Fashion Icon

Crocs Comeback: From "Ugly" to a $4 Billion Fashion Icon

Once mocked as “ugly clogs”, Crocs reinvented itself via comfort, Jibbitz customisation,...

Industry
Android's #DeletedScenes Campaign with Ananya Panday Wins Gen Z Hearts

Android's #DeletedScenes Campaign with Ananya Panday Wins...

Android’s #DeletedScenes campaign with Ananya Panday blends creativity and features...

Campaigns
Parle’s ‘GIF it a Go!’ Campaign Makes Cookies Fun

Parle’s ‘GIF it a Go!’ Campaign Makes Cookies Fun

Parle’s ‘GIF it a Go!’ campaign, blending GIF-inspired storytelling with Hide &...

Campaigns
Snitch’s Nostalgic Ad Campaign Brings Bollywood Moments to Festive Season

Snitch’s Nostalgic Ad Campaign Brings Bollywood Moments...

Snitch’s festive ad campaign breaks tradition with a nostalgic Bollywood twist,...