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Industry
Ad-Supported Content Gains Popularity in Evolving Digital Media Landscape

Ad-Supported Content Gains Popularity in Evolving Digital...

Sumit Rawat Jul 4, 2024 0 43

As OTT channels proliferate, consumers embrace ad-supported models, signaling a...

Analysis
India ranks third globally in video market, recent report reveals

India ranks third globally in video market, recent report...

Sumit Rawat Jan 5, 2024 0 81

In 2023, advertising formed 51% of online video revenues per Media Partners Asia,...

Industry
Amazon Prime Video adopts ad-supported model following Netflix's move

Amazon Prime Video adopts ad-supported model following...

Sumit Rawat Dec 28, 2023 0 90

Amazon Prime Video's initial ad-supported model targets the US, UK, and Germany...