Spykar Launches ‘A Fit For Every You’ Campaign for Women’s Denim Collection
Spykar launches its ‘A Fit For Every You’ campaign showcasing seven women’s denim fits designed for comfort and style.
SociapaHQ
Spykar has rolled out ‘A Fit For Every You’, a new campaign for its women’s denim collection. The campaign features a range of fits to suit different body types, styles and everyday occasions.
The campaign features seven denim silhouettes – Alexa (Super Skinny), Bella (Straight Fit), Bella Wide (Wide Leg), Emma (Slim Straight), Elissa (Bootcut), Barrel Leg and Flare. The brand is marketing the collection as a blend of style, comfort and versatility.
Spykar has created a campaign film featuring women at work, leisure and social settings, to support the launch. The film depicts how different denim fits complement different lifestyles and personalities.
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Inclusive Fits:
Commenting on the campaign, Sanjay Vakharia, Co-founder and CEO of Spykar said, “Today’s consumer wants denim that offers structure, comfort and style without any compromise.
“The brand’s focus is to create silhouettes that adapt to the body type and not the other way around where women have to adapt to the standard sizing,” he added.
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“We are putting our manufacturing expertise front and center with #AFitForEveryYou, designing jeans that are a representation of every woman’s individuality,” said Vakharia.
The women’s denim collection is currently available across Spykar retail stores and online on the brand’s platform.
