Rihanna and A$AP Rocky Reunite for New Fenty Skin Campaign
Rihanna and A$AP Rocky reunite for a humorous Fenty Skin campaign promoting new skincare products.
SociapaHQ
Rihanna is reuniting with rapper A$AP Rocky for a new campaign promoting Fenty Skin, the skincare arm of her Fenty Beauty brand.
Shared on Instagram with the caption “DON’T BE DUMB, USE FENTY SKIN”, the campaign uses humour and the couple’s chemistry to introduce new additions to the skincare range.
The film begins with A$AP Rocky entering a beauty salon in a trench coat lined with Fenty Skin products. He tells customers, “I’m not selling you ‘gel’ or ‘grease’,” before launching into a playful pitch for the brand’s latest launches. Rihanna, who appears to be in charge of the salon, is sceptical at first but allows him to explain the products.
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Celebrity Collab:
Rocky gets a few seconds to pitch the benefits of Fenty Skin’s new launches, including its daily SPF moisturiser and hydrating lip balm. There is also a tongue-in-cheek explanation of SPF in the film as he urges customers to add sun protection to their routines.
It’s a campaign for the A$AP Rocky x Fenty Skin partnership, which features a limited-edition coconut version of the Lux Balm Hydrating Moisture Barrier Lip Balm and an SPF moisturiser with a custom-made carrying case.
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The collab marks the couple’s second appearance in a Fenty campaign. The two previously collaborated for the launch of Fenty Skin in 2020, furthering the brand's strategy of blending celebrity storytelling with entertainment-led marketing.
The campaign follows Fenty Beauty’s debut in India through Reliance Retail’s beauty platform Tira. Rihanna visited Mumbai in April 2026 to celebrate the brand’s India launch, including the “Fenty Beauty Ki Haveli” experience at Phoenix Palladium that brought together fans, creators and beauty enthusiasts.
