Sony India debuts CGI campaign to celebrate vibrant Holi festival
The CGI-based video highlights the XV800 party speaker, showcasing its features and capabilities in a larger-than-life portrayal for viewers
Sumit Rawat
Sony India has recently unveiled a groundbreaking Computer-Generated Imagery (CGI) campaign for the upcoming Holi festival. This initiative aims to revolutionize the way people experience this vibrant and colorful celebration. In line with the brand's vision, the campaign features Sony's popular party speaker, the XV800, as the ultimate mood enhancer.
The CGI-based video presents the XV800 party speaker in an immersive and larger-than-life portrayal. The primary objective of this campaign is to raise awareness about the product's ability to elevate any gathering and enhance the overall experience.
Yugo Omura, Head of Brand Activation at Sony India, expressed his enthusiasm about the campaign's launch, stating, “This CGI campaign marks a significant step for Sony India in engaging our audience in a captivating manner with a lasting recall value. We aim to establish a stronger connection by showcasing the seamless integration of marketing and technology through our product lineup. Our best-selling XV800 party speaker epitomizes this commitment by delivering unparalleled music experiences and taking consumer satisfaction to new heights."
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Abbhishek Chadha, EVP - North & East at Interactive Avenues, emphasized Sony's legacy of pioneering technology and content innovations. He commented, “Leveraging our technological expertise and longstanding partnership with Sony, we have focused on delivering a visually spectacular, modern experience that resonates with today's digital audience."
The campaign video has been launched across various social media platforms, including Instagram, Facebook, YouTube, and X, providing viewers with an immersive and engaging experience.
