Sidharth Malhotra Becomes Face of Dabur's Real Fizzin

Dabur's Real brand, known for its juices and nectars, has expanded its offerings with the introduction of 'Real Fizzin Drink,' blending the goodness of fruits with the fun of fizz. Dabur has also announced that Bollywood star Sidharth Malhotra will represent the Real Fizzin portfolio.

The campaign, highlighting the taste and benefits of Real Fizzin in five flavors, features Sidharth Malhotra. In it, Malhotra discusses how Real Fizzin combines the nutritional benefits of fruit with the enjoyment of fizz.

Mayank Kumar, Vice President of Marketing at Dabur India, announced the launch, stating, "We are thrilled to expand our beverage category with Real Fizzin and to welcome Youth Icon Sidharth Malhotra to the Real family. Real provides consumers with a wide range of healthy beverages, including Real Juices & Beverages, Real Drinks, and Real Milkshake Frappe. With Real Fizzin, our latest product, we combine the goodness of fruit with the fun of fizz. Available in five fantastic flavors – Cranberry, Orange, Nimbu (Lemon), Apple, and Jeera Cola – we believe our consumers will love this new drink."

Sidharth Malhotra expressed his excitement about the partnership, saying, "I am thrilled to join the Dabur family and represent Real Fizzin, the newest offering from India’s beloved fruit juice brand, Real. Real Fizzin perfectly blends the refreshing taste of real fruit with the excitement of fizz. Whether I'm on set or relaxing at home, Real Fizzin is my go-to drink for a refreshing and fun experience. I look forward to sharing this fantastic new product with my fans and consumers."

Monisha Prasher, General Manager of Marketing – Foods at Dabur India, added, "We are delighted to have Sidharth Malhotra join the Real family. This collaboration will strengthen the brand and enhance our connection with consumers. For over 25 years, Real has provided millions of consumers with fruit nutrition, ensuring the best quality fruits for a refreshing taste and fruit goodness. This consistent quality has made Real the most trusted brand in the category for over 15 years. Our latest offering, Real Fizzin, will not only enhance the Real portfolio but also offer consumers a new and exciting experience of fruit and fun."