Sumit Rawat

Sumit Rawat

Last seen: 1 day ago

Member since Feb 23, 2023 sumit_r@sociapa.com

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Industry
Brands Illuminate Experiences: Experiential Marketing Sparks Ahead of Diwali Festivities

Brands Illuminate Experiences: Experiential Marketing Sparks...

Brands are splurging on experiential marketing this season, boosting ad spend across...

Analysis
Meta's Revenue Surge: Unveiling the Drivers Behind Click-to-Message Ad Success

Meta's Revenue Surge: Unveiling the Drivers Behind Click-to-Message...

Remarkable growth in click-to-message ads showcases the potential of conversational...

Industry
CMOs Utilize AI Tools for Festive Marketing Spend Optimization

CMOs Utilize AI Tools for Festive Marketing Spend Optimization

AI Tools Transform Festive Marketing: Smart Marketers Embrace Budget Optimization,...

Technology
Meta Bans Political Ads Using Generative AI, Signaling Major Policy Shift

Meta Bans Political Ads Using Generative AI, Signaling...

Meta's Restriction on Political Advertisers Utilizing Generative AI Aims to Tackle...

Technology
WhatsApp's Head Will Cathcart Hints at Ads in Channels and Status

WhatsApp's Head Will Cathcart Hints at Ads in Channels...

WhatsApp Tests Voice Messages and Stickers, Contemplates Ads in Status: Will Cathcart...

Analysis
Desi D2C Brands' Global Leap: Challenges and Opportunities in Sight

Desi D2C Brands' Global Leap: Challenges and Opportunities...

As Indian Brands Go Global, Navigating Cultural Differences, Legal Regulations,...

Industry
Episodic Campaigns Redefining Storytelling in Advertising: A Narrative Evolution

Episodic Campaigns Redefining Storytelling in Advertising:...

Brands are adopting a novel narrative strategy in advertising, captivating viewers...

Industry
Virat Kohli's Century Achieves 4.4 Million Concurrent Viewers on Disney+ Hotstar

Virat Kohli's Century Achieves 4.4 Million Concurrent Viewers...

Highest Peak Concurrency in Cricket: India vs South Africa Match Shatters All Formats...

Campaigns
Tissot's OOH Campaign Executed by Posterscope India Delivers Outstanding Results

Tissot's OOH Campaign Executed by Posterscope India Delivers...

An Anticipation-Building Campaign Aims to Pique Interest in the Upcoming Inaugural...

Industry
Intel Teams Up with Eight Manufacturers to Make Laptops in India

Intel Teams Up with Eight Manufacturers to Make Laptops...

Intel's collaboration entails knowledge sharing to support the domestic production...

Technology
Google AdSense's 2024 Transition: From Pay-Per-Click to Pay-Per-Impression

Google AdSense's 2024 Transition: From Pay-Per-Click to...

According to Dan Taylor, Vice President of Global Ads, the forthcoming changes aim...

Industry
Amazon Gains While Google and Meta Face Advertising Setbacks?

Amazon Gains While Google and Meta Face Advertising Setbacks?

Amazon's Advertising Advantage in E-Commerce: Thriving on Strong Purchase Intent...

Analysis
Does Data Analytics hold the key to optimizing performance marketing?

Does Data Analytics hold the key to optimizing performance...

In the absence of third-party cookies, experts explore the potential of AI-driven...

Campaigns
Kesari Golden Sugar Strikes a Sweet Chord with Catchy Jingle, Making Health a Melodious Affair - #KhaoMeethaNoFikar

Kesari Golden Sugar Strikes a Sweet Chord with Catchy Jingle,...

Kesari Golden Sugar's Catchy Jingle Creates a Melodious Affair, Balancing Health...

Technology
WhatsApp, under Meta Platforms, Introduces IP Protection for Call Privacy

WhatsApp, under Meta Platforms, Introduces IP Protection...

WhatsApp's Newest Security Feature Strives to Safeguard Calls by Implementing End-to-End...

Technology
Brand Strategies in the Age of Google's Innovative Generative AI Search

Brand Strategies in the Age of Google's Innovative Generative...

Navigating Google SGE's New Features: Expert Advice for Brands and Advertisers to...