Livpure Unveils Allura Premia Water Purifier with 30-Month Free Maintenance

Livpure has unveiled a new television commercial (TVC) to introduce the Livpure Allura Premia water purifier. This ad campaign will air on Star Sports during the T20 World Cup and various Hindi and regional news channels. The commercial takes a light-hearted approach, using an elephant as a metaphor to illustrate the complexities of maintaining a regular water purifier

The TVC begins with a man walking proudly through different parts of the city, accompanied by an elephant. Onlookers react with amusement, highlighting the absurdity of the situation. The man then enters his home, where his wife expresses her frustration. The twist reveals that he was actually carrying a standard water purifier all along.

The message is clear: just as caring for an elephant is unexpectedly challenging, maintaining a regular water purifier can be a significant burden. Enter the Livpure Allura Premia, offering a first-of-its-kind solution in the water industry.

Livpure’s brand ambassador, Sachin Tendulkar, appears with the solution: the Livpure Allura Premia. He highlights the product's key feature – a 30-month free maintenance warranty. The commercial ends with the couple happily embracing their new Livpure Allura Premia, leaving behind the elephantine burden.

Commenting on the launch, Mr. Rakesh Kaul, Managing Director at Livpure, said, “At Livpure, we firmly believe that access to clean water is a fundamental right. We are committed to making water more inclusive and affordable for everyone. This commitment led us to develop the Livpure Allura Premia, which comes with 30 months of free maintenance. It allows families to enjoy the peace of mind that comes with pure, healthy drinking water for everyone in the household.”