Formula 1 Names Fever as Official Ticketing Supplier in Multi-Year Global Partnership
Formula 1 has signed a five-year partnership with Fever, which will become the sport's official ticketing supplier from 2027 and develop a new ticketing platform for fans worldwide.
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Formula 1 has signed a new long-term global partnership with Fever, the leading live entertainment discovery platform, as Official Supplier for ticketing services from the 2027 season.
As part of the five-year partnership, Fever will develop and run a new ticketing platform on F1.com that will allow fans to buy official general admission tickets, local hospitality packages and Formula 1 Paddock Club experiences through a new digital booking system.
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New Ticketing Experience for Fans:
The partnership aims to simplify the process of discovering, buying and managing tickets for Formula 1 events around the world as the sport continues to attract record audiences and expand its global fanbase.
The new platform will feature upgraded technology, a redesigned user experience and enhanced customer support capabilities aimed at improving ticket discoverability and streamlining the booking journey.
Formula 1 said the partnership reflects its commitment to enhancing every stage of the fan experience from ticket purchase to race-day attendance.
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Supporting Formula 1's Global Growth:
Commenting on the partnership, Emily Prazer, Chief Commercial Officer at Formula 1, said making the customer journey more seamless is critical as demand for live race experiences continues to grow.
“To maximise the overall experience of fans attending races, we want the consumer journey to be as seamless and enjoyable as possible. Having a strategic partnership that makes that process easier, like searching for and booking tickets, is critical so every aspect of the sport and their time at the track lives up to our high expectations,” she said.
Prazer added that Fever's appointment as an Official Supplier would help continue raising standards for fans attending Formula 1 events around the world.
