GIVA Appoints Kriti Sanon As Brand Ambassador, Launches New Campaign
GIVA has appointed Kriti Sanon as its brand ambassador and launched a new campaign focused on everyday jewellery styling and self-expression.
SociapaHQ
GIVA has appointed Kriti Sanon as its brand ambassador and launched a new campaign film titled “Style, Sealed in Silver.”
The campaign is focused on the growing trend for consumers to wear jewellery as an extension of their everyday personal style rather than just on special occasions, the company said.
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Modern Jewellery Positioning:
Commenting on the association, Sanon said, “The brand represents values like confidence, individuality and self-expression which are very relevant to today’s consumers.
“I have always believed that the jewellery you wear everyday says something about who you are, and GIVA understands that beautifully,” Sanon said.
“The brand reflects the confidence, individuality, and self-expression that modern women resonate with today. This is not just a campaign for me, it is a genuine belief in what GIVA is building,” she added.
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Silver Jewellery Expansion:
The partnership is based on shared values between the actor and the brand, including authenticity and individuality, the company said.
The partnership also fits with GIVA’s expansion strategy in the Indian jewellery market, especially in the silver jewellery segment.
Ishendra Agarwal commented on the partnership stating that the collaboration is a significant milestone in the company’s growth journey.
“From 1 store to 300+, every step of GIVA's journey has been about one thing: building something real. Kriti choosing to represent GIVA is a reflection of how far this brand has come,” Agarwal said.
“This association of the actor with the brand is aligned with the ambition and authenticity that GIVA aims to represent as it continues to grow its consumer footprint,” Agarwal said.
The campaign will be launched across digital, OTT and retail touchpoints including GIVA’s stores, social media channels and e-commerce platforms.
