KRAFTON India Brings Ferrari to BGMI in Upcoming 4.5 Update
KRAFTON India will introduce Ferrari vehicles, themed content and exclusive in-game experiences to BGMI with the 4.5 update on July 16.
SociapaHQ
KRAFTON India announced a partnership with luxury automotive brand Ferrari. Ferrari will be featured in BATTLEGROUNDS MOBILE INDIA (BGMI) for the first time, in the game’s 4.5 update, scheduled to release on July 16, 2026.
This partnership comes on the heels of the global collaboration between KRAFTON Inc. and Scuderia Ferrari HP, Ferrari’s Formula One team, and introduces Ferrari’s cars and brand identity to the BGMI universe.
As part of the update, BGMI’s community of over 260 million players across India will be able to unlock four Ferrari models through in-game purchases. The line-up includes the Ferrari Roma, Ferrari Purosangue, Ferrari LaFerrari and Ferrari SF90 XX Spider, with a choice of different signature colour variants available.
The collection represents various segments of Ferrari’s portfolio from luxury grand tourers, SUVs and high-performance hybrid supercars, according to KRAFTON India.
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Interactive Experience:
The update will also add a special Ferrari-themed photo zone in the game, along with the vehicle collections. The interactive space will host Ferrari-inspired installations that will allow players to interact with the cars, take in-game photos and enjoy social experiences.
Additionally, players will be able to perform exclusive animations with their teammates, providing new opportunities for multiplayer interaction and content creation.
KRAFTON India stated that the photo zone is intended to bring Ferrari’s aspirational brand appeal into a shared virtual environment, so that even players who don’t own the in-game vehicles can experience the collaboration.
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Premium Partnership:
Ferrari-themed content will be featured in BGMI from July 16 to September 7, 2026 and more trailers and event details will be shared through the game's official social media channels prior to the update.
The partnership was first announced between KRAFTON and Scuderia Ferrari HP at the opening ceremony of a global championship in Bangkok in December 2025.
KRAFTON said the collaboration will bring Ferrari’s engineering prowess, performance legacy and design philosophy into BGMI while providing a premium gaming experience to players. The company also said that BGMI continues to be its flagship title in India with more than 260 million downloads, and that it continues to invest in gaming, esports and startup initiatives across the country.
