Industry

Skechers ropes in Kriti Sanon as new brand ambassador for its fashion and lifestyle categories

Skechers ropes in Kriti Sanon as new brand ambassador for...

Sanon will be the face of the fashion and lifestyle categories for the brand and...

Electrolux appoints Omnicom Media Group for integrated media duties

Electrolux appoints Omnicom Media Group for integrated...

The integrated media campaign for Electrolux will be led by Omnicom Media Group...

Meta India head Ajit Mohan resigned to join rival Snap

Meta India head Ajit Mohan resigned to join rival Snap

According to sources, Ajit Mohan, the head of Meta in India, has resigned and agreed...

BYJU's named Lionel Messi as its global brand ambassador

BYJU's named Lionel Messi as its global brand ambassador

The edtech behemoth Byju's was named the FIFA World Cup 2022 Qatar's official sponsor...

WhatsApp officially launches its new Communities feature

WhatsApp officially launches its new Communities feature

WhatsApp Communities, a new feature that offers more structured discussion groups...

BITS Pilani allows students a year off to start their own startups

BITS Pilani allows students a year off to start their own...

Students at BITS Pilani are given a year off to start startups. The Indian Institutes...

Mobile Media Company Ventes Avenues Enters Into Distribution Agreement With Adsquare

Mobile Media Company Ventes Avenues Enters Into Distribution...

Ventes Avenues officially announced a partnership with Adsquare. According to the...

Xiaomi Appoints Xapads Media As Core Agency Partner

Xiaomi Appoints Xapads Media As Core Agency Partner

As its Core Agency Partner, Xiaomi appoints the Adtech platform Xapads Media. Through...

Days after CCI ruling, Google pauses enforcement of in-app billing policy in India

Days after CCI ruling, Google pauses enforcement of in-app...

After receiving a fine from the CCI for its Play Store policies, Google has decided...

Insuretech firm Probus Insurance Broker signs Hrithik Roshan as the Brand Ambassador

Insuretech firm Probus Insurance Broker signs Hrithik Roshan...

Roshan will appear in an integrated marketing campaign, which will include a TV...

Cetaphil signed Kareena Kapoor Khan as the first brand ambassador for their baby portfolio

Cetaphil signed Kareena Kapoor Khan as the first brand...

According to Cetaphil, Kareena will be seen advertising the brand and baby care...

Elon Musk Takes Control of Twitter, Fires CEO Parag Agrawal, Other Top Executives

Elon Musk Takes Control of Twitter, Fires CEO Parag Agrawal,...

Elon Musk took control of Twitter and sacked Chief Executive Officer Parag Agrawal,...

Dabur to acquire 51% stake in Badshah Masala for Rs 587.5 crore

Dabur to acquire 51% stake in Badshah Masala for Rs 587.5...

According to Dabur, the acquisition was in accordance with its strategic aim to...

Google Bets Big On Audio Advertising For Brands To Engage With Users.

Google Bets Big On Audio Advertising For Brands To Engage...

This week, Google launched Audio Advertisements to engage with users listening on...