Industry

Reliance-Disney Deal: Is Indian Media Shaping a Duopoly Future?

Reliance-Disney Deal: Is Indian Media Shaping a Duopoly...

Reliance-Disney's 43% Ad Market Share and Zee-Sony's 25%: Changing Dynamics in the...

AI's Impending Revolution: Transforming the FMCG Sector in the Near Future

AI's Impending Revolution: Transforming the FMCG Sector...

Bikano's Director Manish Aggarwal: AI Seen as an Efficiency-Boosting Cost Saver...

Betolar Revolutionizes Indian Construction with Innovative, Cement-Free Sustainable Solution

Betolar Revolutionizes Indian Construction with Innovative,...

Betolar's Geoprime Solution: A Sustainable Cement-Free Innovation Revolutionizing...

Kantar Report: Advertisers Embrace Mobile to Target Rural Markets

Kantar Report: Advertisers Embrace Mobile to Target Rural...

Kantar Report: 69% Advertisers Tailor Strategies for Rural Markets Independently,...

D2C Brands Elevate Brand Bharat with Festive ONDC Leveraging

D2C Brands Elevate Brand Bharat with Festive ONDC Leveraging

ONDC Spurs Indigenous Brands' Reach, Achieving High ROI Amidst the Growing Adoption...

Marketers Strategize Against Digital Ad Fraud: AI, Councils, and Caution

Marketers Strategize Against Digital Ad Fraud: AI, Councils,...

Industry Leaders Rally to Address Escalating Ad Fraud Threats with Swift and Smart...

ICC World Cup 2023: Team Digital Gains Favor with More Brands

ICC World Cup 2023: Team Digital Gains Favor with More...

Change in Advertising Landscape: Legacy Brands Opt for Exclusive Digital Presence...

Brands Prosper in India-Pakistan World Cup Rivalry for Marketing Success

Brands Prosper in India-Pakistan World Cup Rivalry for...

Brands Capitalize on India-Pakistan World Cup Rivalry for Marketing Success and...

Ad Fraud to Deplete One-Third of Mobile Advertisers' Budgets

Ad Fraud to Deplete One-Third of Mobile Advertisers' Budgets

A recent Juniper Research report predicts that India's share of global ad waste...

Orkla India Restructures with Three New Business Units

Orkla India Restructures with Three New Business Units

Orkla India Implements Organizational Revamp, Introducing Three Distinct Business...

Operation Ajay: Evacuating Stranded Indians from Israel - Unveiling the Plan

Operation Ajay: Evacuating Stranded Indians from Israel...

Operation Ajay: India's Comprehensive Plan to Evacuate Stranded Citizens from Israel...

India vs Pakistan World Cup: A Record-Breaking Digital Showdown?

India vs Pakistan World Cup: A Record-Breaking Digital...

2.5 Crore Viewers Tune In for India's Opener, Heightening Expectations for October...

Nature Pearls Pvt Ltd Receives 2023 Fair Trade Global Award

Nature Pearls Pvt Ltd Receives 2023 Fair Trade Global Award

Honoring Excellence: Nature Pearls Pvt Ltd Recognized with the Prestigious 2023...

World Cup and Festive Season Boost FMCG Demand, Expected 15% AdEx Increase

World Cup and Festive Season Boost FMCG Demand, Expected...

World Cup excitement and festive celebrations drive higher FMCG demand, potentially...

Max Verstappen Clinches His Third Formula 1 World Championship Title

Max Verstappen Clinches His Third Formula 1 World Championship...

Max Verstappen Achieves Rare Feat: Secures Third Consecutive F1 Driver's Championship,...

Regional Brands Gear Up for Cricket World Cup 2023

Regional Brands Gear Up for Cricket World Cup 2023

Regional Brands Embrace Strategic Advertising Investments in OTT, TV, and Digital...