Industry
Google and Meta are under attack: Are brands looking to...
Marketing executives say they are pushing for a shift in digital ad spending habits...
ApnaKlub hosts 'Bada Ambition Mahotsav' in Banaras, fostering...
In Banaras, ApnaKlub orchestrates 'Bada Ambition Mahotsav', a successful initiative...
Tata Play rolls out personalized ads for traditional linear...
Advertisers segment TV audiences, serving distinct ads to households, tailoring...
Brand safety: A major concern for marketers in advertising...
Industry experts describe the challenging task brands face in preserving their reputation...
Gaming industry hit Rs 16,428 cr in FY23, per EY
The 'New Frontiers' report projects India's online gaming industry to achieve Rs....
Indian Television Witnesses Remarkable Surge in Viewership,...
TV consumption among younger audiences, aged 15-21 and 22-30, surged by 7.1% and...
Telegram's potential as a marketing tool excites modern-day...
Telegram's expanding user base, active community engagement, diverse content, bot-driven...
Spotify to lay off 17% of global employees in downsizing
CEO Daniel Ek pledged support for affected employees, offering severance, PTO, healthcare...
Porsche India seeks agency partners in recent LinkedIn...
The carmaker invites agencies to oversee, track, and optimize varied digital campaigns...
Jio Cinema Introduces New IPL Metric: Concurrent Cumulative...
Industry experts remain uncertain if the shift will affect advertising, lacking...
Radio Mirchi 98.3 launches 'Seedhi Jalebiyan' in a grand...
RJs Megha and Dnyaneshwari delve into their new show, discussing the evolving creative...
Inkspell Media hosts India Content Leadership Awards in...
Inkspell Media's Grand Event: India Content Leadership Awards, Ad World Showdown,...
Brands' Excessive Push Notifications: Crossing Limits in...
Push Notification Strategy: Finding the Sweet Spot Between Value and Overwhelm to...
Indian astronaut to join International Space Station crew...
US Senator Bill Nelson Reveals India-US Collaboration on Nasa-Isro Nisar Satellite...
Auto Industry Accelerates as Festive Season Boosts Sales...
Estimates Show 1.138 Million Passenger Vehicles—Including Cars, Sedans, and SUVs—Sold...
VVS Laxman eyed for coaching role in Indian cricket team
Potential Departure of Rahul Dravid as Indian Cricket Team Coach Paves Way for Successor...
