Headlines feature Nimrat Khaira AI-driven Jeevansaathi campaign

Nimrat Khaira, a renowned Punjabi actress and singer, has been enlisted by Jeevansathi.com, the most reputable matrimonial service in India, for its most recent regional marketing campaign, #SwagNaalSwagat. This groundbreaking marketing initiative will send bespoke video invitations with Nimrat Khaira to soon-to-wed couples using generative AI.

Through the use of technology, the business hopes to harness the influence of a local celebrity on a never-before-seen scale with this campaign.

On the webpage created especially for this promotion, couples can register and upload their wedding guest list. After registration, the couple will receive unique movies for each of their visitors made possible by AI, in which Nimrat is seen extending each invitation on the couple's behalf.

The #SwagNaalSwagat campaign is distinctive since no other platform has ever done it at this magnitude, according to Himani Bahuguna, EVP & Head of Marketing at Jeevansathi.com. We hope to delight our Punjabi audience with this ad by enhancing the magnificence of their weddings in a way they could never have imagined. We are quite pleased about the possibility of having a top celebrity, like Nimrat, invite their wedding guests.

Nimrat Khaira commented on the matter by saying, "I am overjoyed to be a part of the #SwagNaalSwagat campaign. I commend Jeevansathi.com for coming up with such a novel idea and using technology in such a creative way. Knowing that I would be able to add that unique element of excitement and grandeur in true Punjabi style with these personalized video invites is a privilege.