Nykaa Partners OpenAI to Bring Beauty and Fashion Shopping to ChatGPT
Nykaa has partnered with OpenAI to bring its beauty and fashion platforms to ChatGPT, while deploying AI capabilities across customer experiences, operations and product development.
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Nykaa has announced a strategic partnership with OpenAI to build AI-powered shopping experiences. This partnership will see Nykaa bring its beauty and fashion platforms as connected apps inside ChatGPT, and integrate OpenAI’s technologies across its business operations.
The partnership aims to build more intuitive, personalised and conversational shopping journeys, reflecting the growing move towards AI-led commerce and product discovery.
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Nykaa Goes Live on ChatGPT:
As part of the collaboration, Nykaa Beauty and Nykaa Fashion have been made available as connected apps on the AI assistant, enabling users to access the company’s product catalogue, recommendations and expertise directly through conversations with the AI assistant.
This move means users seeking skincare advice, fashion recommendations or beauty product suggestions within ChatGPT can be pointed towards Nykaa’s offerings as part of the discovery process.
Nykaa said it will also partner with Open AI to help shape the future of lifestyle shopping within the emerging agentic commerce framework of Chat-GPT.
New AI-Powered Shopping Experiences:
Beyond its presence on ChatGPT, Nykaa plans to deploy OpenAI's frontier AI models across its own platforms to enhance customer experiences and personalise product discovery.
The company also plans to integrate ChatGPT Enterprise and OpenAI's coding assistant Codex into internal functions, including marketing, customer support, legal, finance, supply chain and operations.
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Also, Nykaa’s engineering teams will use Codex to accelerate the development and deployment of AI-powered features across its digital ecosystem.
Commenting on the partnership, Rajesh Uppalapati, Chief Product and Technology Officer at Nykaa, said the collaboration reflects the company's belief that shopping is moving beyond traditional search-based experiences.
“Search-and-scroll shopping is a transitional technology. The future is conversational, agentic and deeply personal. Nykaa brings a decade of expertise in beauty and fashion commerce, while OpenAI brings frontier intelligence and the platforms where future shopping journeys will begin,” he said.
