Finding Joy: Cadbury Perk's Fun Campaign with Alia Bhatt
Dive into Cadbury Perk's campaign with Alia Bhatt, celebrating life's challenges with humor and optimism. Experience the power of taking things lightly
Priya
Cadbury Perk's latest campaign, featuring Alia Bhatt, encourages embracing life's challenges with a light-hearted attitude, echoing the mantra ‘Take it lightly’.
Nitin Saini, Mondelez India's Vice President of Marketing, shared, “Cadbury Perk has always been tied to youth culture, embodying a fun and carefree narrative. Our new film highlights how a simple shift in attitude can help navigate life's twists with positivity. We believe this resonates with young consumers, inspiring them to approach challenges with joy.”
Alia Bhatt expressed her excitement about the collaboration, stating, “I've always admired Cadbury Perk's philosophy of tackling life's small disappointments with humor and optimism. It's been a delight to be a part of this long-standing partnership!”
Sukesh Nayak, Chief Creative Officer at Ogilvy India, added, "We're thrilled to create this new film for Cadbury Perk. The brand's message of taking things lightly is timely. Perk's light chocolate format helps lift our mood during everyday challenges. Collaborating with Alia Bhatt and Prasoon Pandey on this project was a joy."
