Danone India introduces a digital campaign for AptaGrow
Explore how Danone India's digital campaign raises awareness on nutrient absorption for children's growth, with a holistic approach and innovative tools like Growth Chakra.
Priya
Danone India has launched a digital campaign to bolster the nationwide rollout of AptaGrow, focusing on enhancing awareness about the importance of optimal nutrient absorption in children aged 3-6 years. This initiative aims to support their growth, brain development, and immunity.
Sriram Padmanabhan, Marketing Director at Danone India, emphasized the evolving lifestyle preferences and challenges impacting children's growth and development. He highlighted the campaign's goal of addressing not only physical growth but also emotional and cognitive well-being. According to an independent survey, 69% of mothers expressed concerns about their children's growth not meeting expectations, with 73% attributing it to poor nutrient absorption.
In addition to the digital campaign, AptaGrow has introduced the Growth Chakra tool to assist parents in monitoring and understanding their child's comprehensive growth requirements. This tool, endorsed by doctors and validated by feedback from 100 mothers, evaluates aspects like height, weight, immunity, and overall well-being. It provides insights into areas needing improvement and offers personalized diet plans through a WhatsApp bot to address these needs.
