DJ Bravo Launches ‘Carib Feel It’ Celebrating India-Caribbean Bond
Carib Beer India has launched its first brand anthem, ‘Carib Feel It’, written, composed and performed by Dwayne Bravo.
SociapaHQ
Carib Beer India has unveiled its first ever brand anthem, Carib Feel It written, composed and performed by international cricket icon and entertainer Dwayne ‘DJ’ Bravo.
The anthem is a mix of Caribbean musical energy and contemporary Indian beats, celebrating friendship, cricket, togetherness and moments of celebration. The song is now out on YouTube and being released across Spotify and Instagram.
More than a music release, Carib Feel It is packaged as a cultural collaboration inspired by the long-standing relationship between India and the Caribbean through cricket.
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For the Indian viewers, Bravo is one of the most recognisable international cricketers and has established a huge fan following in his 15-season career in the Indian Premier League. The anthem is a fusion of Caribbean rhythms and Indian sounds, a song meant to transcend regions, languages and cultures.
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India-Caribbean Bond:
Speaking about the launch, Bravo said: "India has always been like a second home to me and the song is made to reflect the energy, positivity and togetherness that I associate with the country.
“With ‘Carib Feel It’, I wanted to create a song that captures the energy, positivity and togetherness that I associate with India. It brings together Caribbean vibes and Indian beats in a way that celebrates the moments we all love to share,” he said.
The company says the anthem embodies Carib Beer India’s belief that coming together to celebrate everyday victories leads to memorable experiences. The track has been created to be an upbeat and sharable piece of content for consumers to use to enhance their own celebrations and social occasions.
P. S. Gill, CEO Consumer Division, Globus Spirits Ltd., said the campaign is aligned with the brand’s focus on participating in culture, rather than just advertising around it.
“Cricket has long been the strongest bridge between India and the Caribbean, and there is no better ambassador of that connection than DJ Bravo. ‘Carib Feel It’ is a natural extension of our brand philosophy bringing together music, sport, celebration and community in a way that feels authentic, relevant and contemporary,” Gill said.
