Ananya Panday Promotes 'Rush Nahi, Sip Karo' in Magic Mango Lassi Ad

Maaza, the beloved beverage brand, has expanded its offerings with the launch of a premium segment featuring Mango Lassi, fronted by the Bollywood actress Ananya Panday.

The campaign, crafted by T&P as part of OpenX from WPP, revolves around the theme "Rush Nahi, Sip Karo," which perfectly embodies the essence of Maaza Magic's core product proposition. It encourages consumers to savor the delectable taste of Maaza Mango Lassi at their own pace.

Ajay Konale, Senior Director Marketing, Nutrition Category, Coca-Cola India and Southwest Asia, announced the introduction of this new variant. He stated, "Maaza is a homegrown legacy brand and has been cherished by Indians for decades across generations. With the launch of Maaza Mango Lassi, we aspire to revive nostalgic memories of traditional flavors fused with a contemporary twist. We are delighted to have Ananya Panday on board as our brand ambassador, whose vibrant and dynamic persona aligns perfectly with Maaza's brand ethos."

Ananya Panday, the renowned actress and ambassador of Maaza Magic, expressed her excitement about the association. She said, "I am absolutely thrilled to come on board as the brand ambassador of Maaza Magic. Mangoes are intrinsic to our cultural heritage and childhood reminiscences. From my earliest recollections, Maaza has always been synonymous with mangoes. It's a privilege to be associated with a legacy that has been part of every Indian's life, enabling me to relive those treasured childhood moments."

This strategic move by Maaza not only diversifies its product portfolio but also taps into the deep-rooted love Indians have for mangoes. The fusion of traditional flavors with a contemporary twist is set to create a refreshing experience for consumers. With Ananya Panday as the face of Maaza Mango Lassi, the brand aims to connect with a wider audience and evoke a sense of nostalgia associated with this iconic beverage.

As Maaza continues to evolve, its commitment to providing a taste of cherished memories remains unwavering, making each sip a delightful journey through time.