American Tourister Launches Harry Potter-Themed Collection in India
American Tourister has partnered with Warner Bros. Discovery Global Consumer Products to launch a Harry Potter-themed collection of backpacks, luggage and accessories in India.
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American Tourister has teamed up with Warner Bros Discovery Global Consumer Products to launch exclusive Harry Potter collection in India. The new collection, launched with the start of the new academic season, includes backpacks, luggage, crossbody bags, drawstring bags and stationery accessories.
The collection is designed for two age groups. The Under 10 range includes school bags, lunch bags, pencil cases, drawstring bags and hard-side luggage, all with a Hogwarts School of Witchcraft and Wizardry theme. Meanwhile, the ‘Early and Pre-Teen’ collection offers a more subdued design inspired by the Hogwarts houses across backpacks, crossbody bags, drawstring bags and luggage.
The products, across both ranges, blend functionality, durability and personalisation, featuring Harry Potter-inspired graphics, silicone zip pullers and interchangeable Velcro house badges. Some of the kids’ products also feature Quidditch-themed stickers and Crookshanks zip charms.
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Magic Meets Travel:
The collection is complemented by matching accessories such as lunch bags, pencil cases, drawstring bags and crossbody bags, allowing fans to create coordinated school and travel sets inspired by the Harry Potter universe.
Commenting on the launch, Anushree Tainwala said that the Harry Potter universe forms part of the childhood memories of an entire generation of Indian parents and now belongs to their children as well. She added that the collaboration aims to make everyday journeys, from a first day at school to a family holiday, feel more magical for young travellers.
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The Harry Potter x American Tourister collection is available from today across American Tourister retail stores, leading luggage and lifestyle retailers, Amazon and the brand’s official online channels. The range includes accessories starting at ₹250, backpacks from ₹1,690 and luggage from ₹4,290.
Designed for young witches, wizards and Muggles alike, the collection seeks to bring the magic of the Harry Potter universe into everyday school and travel experiences.
