AI-Powered PCs: The Future of Work with HP

In an era where AI-powered PCs are set to revolutionize the workplace, HP India has launched a campaign titled "Be Unstoppable with HP AI PCs" to highlight the benefits of these advanced systems for the future workforce. Conceptualized by Lowe Lintas, the campaign aims to resonate with Gen-Z, the first digital-native generation, who are rapidly embracing AI.

HP's AI PCs are crafted to support young professionals as they tackle new and unfamiliar challenges, empowering them to achieve their goals and become an unstoppable force.

Expressing his excitement about the launch, Vineet Gehani, Senior Director - Personal Systems at HP India, said, “AI PCs have the power to transform productivity and creativity for our Gen Z consumers. Our ‘Be Unstoppable’ campaign is designed to empower Gen-Z to pursue their dreams. This generation demands speed, efficiency, and innovative technology to keep up with their evolving needs. Our AI PCs meet these expectations, enabling Gen-Z to excel in both their professional and personal endeavors seamlessly. We are thrilled to launch this campaign, which captures the unique journey of Gen-Z in a fun and engaging way, showcasing their unstoppable spirit and boundless potential.”

The campaign showcases how Gen Z can leverage AI laptops to boost creativity, learning, and teamwork. The advertisements highlight AI features such as a dedicated AI chip (Intel Core Ultra), an AI assistant, and AI tools for video calls. The narrative follows two college interns, Alisha and Garima, as they use HP laptops to overcome work challenges. Actors Ahsaas Channa and Yashasvini Dayama reprise their roles as the interns, while actor Randeep Hooda plays their boss.

Commenting on the creative process, Vasudha Misra, Regional Creative Officer at Lowe Lintas, said, “The magical spot in advertising is to weave a narrative for a product that truly empowers its users and elevates their life state. With the HP AI PCs, we knew that each feature is designed not just to solve day-to-day work challenges but to give wings to the ambitions of Gen Z. The films capture the can-do spirit as our protagonists, armed with the HP AI PC, overcome various roadblocks and pave the way to realizing their dreams.”

The campaign is now live across all online and offline platforms, reinforcing HP’s legacy as a brand that consistently brings innovative technology to India.