Thums Up Launches Toofani Biryani Hunt Season 2 with Chef Ranveer Brar

Thums Up has officially launched the much-anticipated second season of its Toofani Biryani Hunt, with renowned celebrity chef Ranveer Brar leading the culinary journey once again. Following the success of the inaugural season, this new chapter dives deeper into the origins of India’s beloved biryani, exploring seven culturally rich regions: Hyderabad, Bangalore, Visakhapatnam, Lucknow, Delhi, Mumbai, and Kolkata.

The series, conceptualized and produced by Disney+ Hotstar CreativeWorks, showcases the vibrant storytelling of 21 of the country’s most celebrated biryani makers. Chef Brar delves into each region's unique biryani traditions, uncovering the inspirations behind these cherished dishes. This season aims to answer the timeless question: “Which biryani reigns supreme?”

Sumeli Chatterjee, Category Head for Sparkling Flavours at The Coca-Cola Company, expressed her excitement about the new season, highlighting the synergy between the bold flavors of Thums Up and the rich, smoky allure of biryani. She emphasized the brand's commitment to celebrating regional culinary diversity while delivering an unforgettable flavor journey.

Chef Ranveer Brar, thrilled to return for a second season, described biryani as more than just food—it's a historical and cultural expedition. He eagerly anticipates uncovering the stories behind each biryani hotspot and sharing the bold, flavorful experiences with viewers.

Dhruv Dhawan, Head of Ads at Disney+ Hotstar, remarked on the continued success of the collaboration, noting that the show's powerful storytelling and cultural relevance have resonated with audiences. Season 2 promises to elevate the journey, exploring new heights of flavor and tradition.

Thums Up Toofani Biryani Hunt Season 2 is set to premiere on August 28, 2024, with the pilot episode promising a sensory feast for biryani enthusiasts and local culinary pride across India.