Britannia’s ₹10 Lakh Treat Challenge: A Math Puzzle Disguised as a Biscuit!
Think you're precise enough? Britannia Treat challenges you to measure the inner circle of its biscuit with jaw-dropping accuracy. Crack the circumference, and win ₹10 lakh!
Prakhar
Britannia Treat’s ₹10 Lakh Challenge: Can You Outsmart a Biscuit?
What if we told you that a biscuit could make you a math whiz and a potential millionaire? No, it’s not magic—it’s Britannia Treat’s latest brainy challenge! The brand has teamed up with India’s beloved math mentor, NV Sir (Nitin Vijay of Motion Kota), to turn a simple snack into a test of precision, patience, and pi (π).
The Challenge:
Britannia Treat invites math lovers, puzzle enthusiasts, and snack aficionados to measure the inner circle of a Treat biscuit—down to seven decimal places. Yes, you read that right! Your accuracy could win you a whopping ₹10 lakh cash prize.
Think it’s easy? Grab a Choco Creme, Orange, Vanilla, or even the quirky Chilli Guava variant and put your geometry skills to work.
How to Participate:
1️⃣ Buy a Britannia Treat biscuit pack
2️⃣ Measure the inner circle’s circumference (in meters, up to 7 decimal places)
3️⃣ Submit your answer at www.treatchallenge.com
4️⃣ Want a bonus? Make a creative video of your measurement process and compete for a ₹1 lakh BookMyShow gift voucher!
The Genius Behind the Madness:
Siddharth Gupta, General Manager - Marketing, Britannia Industries, calls this the perfect blend of fun and learning, turning a biscuit into a math puzzle. NV Sir, the rockstar of Kota coaching, loves how this transforms a snack-time ritual into an exciting learning experience.
Why You Should Join:
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