Wakefit Takes a Jab at PR Stunts Gone Wrong in Style

Wakefit, known for its creative marketing campaigns, has launched a hilarious yet thought-provoking series called the ‘Gaddagiri’ campaign, which takes a witty dig at poorly executed PR stunts by brands. The latest episode features none other than Poonam Pandey, who recently made headlines with her fake death stunt aimed at raising awareness about cervical cancer.

The tongue-in-cheek short film starring Pandey herself highlights the importance of getting proper sleep before making crucial decisions. The storyline revolves around a marketing team brainstorming bizarre ideas for Pandey’s comeback, including plans like a fake divorce or joining a political party. In a comic twist, someone suggests faking her death, and Pandey humorously agrees while donning a pair of sunglasses. The campaign wraps up with the catchy tagline: “Lafda tab hota, jab tum barabar nahi sota,” cleverly tying in Wakefit’s advocacy for quality sleep.

Pandey’s Controversial Stunt Under Fire

Earlier this year, Pandey’s fake death stunt garnered significant attention but also sparked widespread criticism. The stunt, intended to promote awareness about cervical cancer, initially misled many into believing the actress had actually passed away. While it did generate massive media coverage and spiked searches related to cervical cancer, the tactic was deemed misguided. The digital agency responsible eventually issued an apology.

Wakefit’s Satirical Lens on Other Campaigns

The ‘Gaddagiri’ campaign also takes playful jabs at other marketing missteps from earlier this year. For instance, it targeted Zomato CEO Deepinder Goyal’s controversial job offer, which required candidates to pay Rs. 20 lakh without a salary in the first year. The offer drew intense backlash, and Wakefit’s humorous take on it resonated with audiences.

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Similarly, YesMadam, a beauty services platform, faced Wakefit’s criticism for a misleading marketing stunt. The platform had staged a fake employee termination to highlight workplace stress and promote its well-being program. The campaign drew flak for its insensitive execution.

Wakefit’s ability to weave humor into sharp commentary has made the ‘Gaddagiri’ campaign a hit, proving that marketing doesn’t need to cross ethical boundaries to make an impact.