Mahesh Babu and AbhiBus: A Journey of Trust

Mahesh Babu Continues as the Face of AbhiBus for the Ninth Year

AbhiBus, one of India’s leading online bus ticketing platforms and a part of ixigo, has extended its partnership with Telugu film superstar Mahesh Babu for the ninth consecutive year. This collaboration, which began in 2016, stands as one of the most enduring and successful brand-celebrity associations in the Indian travel industry.

A Partnership Built on Trust and Growth

When Mahesh Babu first joined hands with AbhiBus, online bus ticketing in India was still a new concept for many. Over the years, both the actor and the platform have grown in popularity, especially across southern India, where Mahesh Babu’s fan base is immense. His association has helped AbhiBus connect deeply with millions of travelers, building a bond of trust and reliability.

Rohit Sharma, Chief Operating Officer of AbhiBus, emphasized the significance of this partnership, stating,

“Mahesh Babu has been more than just a brand ambassador — he’s been a fellow traveller in our journey of growth. From 2016 to 2025, his presence has helped us build deeper connections with audiences across the South and beyond. This partnership is a testament to the trust our customers place in AbhiBus and in Mahesh himself.”

Campaigns That Resonate with Travelers

Over the years, Mahesh Babu has featured in several AbhiBus campaigns, from TV commercials to digital ads and in-transit promotions. These campaigns often focus on the joy of travel, the comfort of homecoming, and the ease of booking with AbhiBus. The brand’s advertisements have become memorable for their relatable storytelling and Mahesh Babu’s charismatic presence.

Notably, AbhiBus campaigns featuring Mahesh Babu have consistently highlighted the platform’s innovative features, such as AbhiAssured’s hassle-free promise and the “Filter New Buses” option, which allow travelers to select brand-new buses for their journeys. These features, combined with Mahesh Babu’s endorsement, have made AbhiBus a trusted choice for safe and comfortable travel.

Mahesh Babu’s Personal Connection

For Mahesh Babu, the partnership goes beyond mere endorsement. He shared,

“My journey with AbhiBus has always felt personal. For me, it’s never just been about reaching a destination—it’s about making the ride smoother, safer, and more dependable. Every detail is designed with the traveller in mind. That’s what makes this association truly special for me: AbhiBus doesn’t just take you places, it makes sure you get there comfortably.”

Impact on the Travel Industry

The collaboration between AbhiBus and Mahesh Babu has played a pivotal role in shaping the online bus ticketing landscape in India. With Mahesh Babu’s massive influence, especially in South India, AbhiBus has been able to expand its reach, improve its technology, and introduce customer-centric innovations. The partnership has also fostered a sense of loyalty among users, who trust the platform because their favorite star does too.

Looking Ahead: New Campaigns and Features

As the partnership enters its tenth year, AbhiBus has announced plans for a new campaign featuring Mahesh Babu, set to launch in the summer of 2025. The brand continues to focus on simplifying travel, offering seamless booking experiences, and expanding its network to cover over 100,000 routes across India.

The enduring relationship between AbhiBus and Mahesh Babu is a testament to the power of trust, consistency, and shared values. Together, they have transformed the way India travels by bus, making journeys not just easier, but also more enjoyable and reliable. As they gear up for another year of collaboration, travelers can look forward to more innovative features, engaging campaigns, and the familiar face of Mahesh Babu guiding them on their journeys.