Havas Goes All-In on AI, Transforming Global Operations

Havas Accelerates AI-Led Transformation Across Its Global Network

Havas, one of the world’s largest communications groups, is making a bold leap into the future by accelerating its shift to AI-led operations across its global network. The company has reaffirmed its commitment to invest €400 million in data, technology, and artificial intelligence through 2027, marking a new era in how it delivers value to clients and reshapes the communications industry.

A New Operating System: Converged.AI

At the heart of Havas’ transformation is its global operating system, now renamed Converged.AI. This system fuses talent, platforms, and expertise to provide integrated, cross-functional communications solutions for clients in every market. Converged.AI isn’t just about efficiency—it’s about creating a seamless blend of human creativity and machine intelligence to deliver smarter, faster, and more personalized campaigns.

The platform covers a wide range of services, including:

• Targeting and Activation
• Analytics and Dynamic Intelligence
• Planning and Decisioning
• Content Personalization
• Creative Production

With these AI-powered tools, Havas aims to offer clients real-time optimization, hyper-personalized messaging, and meaningful engagement at scale.

Major Investment and Strategic Vision

This ambitious AI push follows Havas’ announcement at Cannes Lions last year, where the group committed to a €400 million investment over four years to advance its data, tech, and AI capabilities. The move positions Havas alongside other industry giants like WPP and Publicis Groupe, all racing to harness AI for integrated communications and superior client outcomes.

Yannick Bolloré, Chairman and CEO of Havas, emphasized the group’s vision:

“We believe innovation happens where empathic human understanding meets machine precision. We are now moving beyond creating efficiencies to exploring entirely new frontiers, with artificial intelligence embedded at the core of everything we do. Today, I’m proud to unveil new tools like Vermeer, our next-gen video production platform, that showcase how we’re giving our talents and the brands we champion a competitive edge with AI at speed.”

Human Ingenuity Meets Machine Precision

While AI is at the core of Havas’ new strategy, the company is careful to stress the importance of human creativity. The next phase of Converged.AI will focus on evolving agent-enabled capabilities into a “human-led agentic ecosystem,” ensuring that technology empowers people rather than replaces them. This approach allows Havas’ 23,000 employees to deliver cohesive, sustainable solutions that follow the client journey from intelligence and design to activation and measurement.

Real-World Impact: New Tools and Partnerships

Havas is already rolling out a fully AI-enabled product suite, including next-generation platforms like Vermeer for video production. The group has also formed strategic partnerships, such as with Ostro, an AI-powered engagement platform for the life sciences industry, to deliver personalized healthcare journeys and connect brands more meaningfully with patients and providers.

These advancements are designed to help clients achieve better business outcomes with greater agility and flexibility, whether it’s through smarter targeting, dynamic content, or optimized omnichannel performance.

Future-Ready and Client-Centric

Havas’ strategy is to remain data- and tech-agnostic, ensuring its solutions can integrate with clients’ existing systems for maximum interoperability and speed. The company’s investments are also part of a broader plan to drive revenue growth and potentially spin off from parent company Vivendi for a public offering in the future.

Havas’ accelerated shift to AI-led operations is more than a technological upgrade—it’s a fundamental reimagining of how a global communications group can combine human ingenuity with machine intelligence to deliver real, measurable impact for clients. With Converged.AI at its core and a massive investment in talent and technology, Havas is setting a new standard for the future of integrated marketing and communications.