Vadilal Sues ITC Over ‘Fantastik’ Trademark, Seeks ₹1 Crore Damages
Vadilal has sued ITC, alleging its 'Fantastik' trademark infringes the company's long-standing 'Funtastic' brand and seeking ₹1 crore in damages along with an injunction.
SociapaHQ
Ice-cream maker Vadilal International has filed a trademark infringement suit against ITC Ltd for using the brand name ‘Fantastik’ which it claims is deceptively similar to Vadilal’s long-standing ‘Funtastic’ trademark.
The case was filed before a commercial court at Ahmedabad where Vadilal has sought a permanent injunction restraining ITC from using the 'Fantastik' mark for chocolates and confectionery products, media reports said. The company has also claimed damages of ₹1 crore for loss of business, dilution of brand and passing off.
Vadilal said it came to know of ITC’s ‘Fantastik’ trademark for the first time in March 2025 and found that the name was phonetically and structurally similar to its own ‘Funtastic’ brand which is more than two decades old.
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Trademark Challenge:
The company then issued a cease-and-desist notice to ITC and the two companies were in talks for over a year before the matter escalated to litigation.
Vadilal, in its petition, pointed out its long-standing presence in the market saying it has been in business since 1907 and has marketed products under the ‘Funtastic’ brand across India and international markets including the United States and Singapore.
To support its prior use and secondary meaning assertions, the company submitted historical sales records for the 'Funtastic' brand from 2002.
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“Vadilal has also applied for rectification of registration of ITC’s ‘Fantastik’ trademark before the Trade Marks Registry, Kolkata, seeking cancellation of registration,” it added.
Vadilal said in its court filing that ITC had “deliberately adopted a confusingly similar trademark” when it had “no reason whatsoever” to do so, calling the move a case of conscious and dishonest imitation.
The Ahmedabad commercial court has directed ITC to file its response to the notice of motion. The matter has been scheduled for its next hearing on July 9.
