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Industry
Jio Cinema Introduces New IPL Metric: Concurrent Cumulative Views Pitch

Jio Cinema Introduces New IPL Metric: Concurrent Cumulative...

Sumit Rawat Dec 1, 2023 0 115

Industry experts remain uncertain if the shift will affect advertising, lacking...

Campaigns
For the IPL 2023 season, Bondtite Bonds with the Lucknow Super Giants

For the IPL 2023 season, Bondtite Bonds with the Lucknow...

Sumit Rawat Apr 24, 2023 0 63

Campaigns
Fevicol's jija-saala banter: Will the IPL commercial stay in the minds of viewers?

Fevicol's jija-saala banter: Will the IPL commercial stay...

Sumit Rawat Apr 7, 2023 0 125

Industry
For the IPL, Star Sports has partnered with Airtel Digital TV and Tata Play.

For the IPL, Star Sports has partnered with Airtel Digital...

Sumit Rawat Apr 5, 2023 0 100

Inside Edge
Women in cricket are the new face of the endorsement industry.

Women in cricket are the new face of the endorsement industry.

Sumit Rawat Mar 15, 2023 0 44

Inside Edge
Disney Star puts IPL on FTA channel to attract mass brands.

Disney Star puts IPL on FTA channel to attract mass brands.

Sumit Rawat Mar 7, 2023 0 62

Inside Edge
The Women's Premier League has been awarded to the Tata Group.

The Women's Premier League has been awarded to the Tata...

Sumit Rawat Feb 23, 2023 0 61

The Tata Group has secured the rights to the inaugural Women's Premier League. According...

Inside Edge
Jio's request to broadcast IPL games in 4K video resolution was granted by the BCCI

Jio's request to broadcast IPL games in 4K video resolution...

admin Feb 3, 2023 0 59

Sports18 is planning to broadcast the IPL in 16–17 languages and include tools like...

Analysis
Why did e-commerce startups discontinue their TV advertising?

Why did e-commerce startups discontinue their TV advertising?

admin Dec 13, 2022 0 67

With the exception of the IPL season, major D2C brands did not advertise on TV for...