Tag: Internet Ad

Industry
The marketing budget for JOY has been rising annually: Roy Poulomi, RSH Global

The marketing budget for JOY has been rising annually:...

The company's most well-known brand, JOY, is discussed by RSH Global's CMO, along...

Analysis
The time is now for brands to purge their advertising supply chain

The time is now for brands to purge their advertising supply...

Extreme Reach India's managing director, Dipali Mahesh, offers suggestions for resolving...

Analysis
Human interactions will be powered by empathy, a clean, sustainable fuel: Madhukar Kumar

Human interactions will be powered by empathy, a clean,...

Operational efficiencies, stronger strategies, and a much stronger focus on creating...

Campaigns
Placement of McDonald's Emily in Paris: Tastes off or fine?

Placement of McDonald's Emily in Paris: Tastes off or fine?

According to experts, the brand integration is jarring and doesn't fit with the...

Analysis
The emergence of social commerce: Why are brands becoming aware of it?

The emergence of social commerce: Why are brands becoming...

Currently valued at $2 billion, the social commerce market is anticipated to grow...

Analysis
Looking back at the Top 7 series that dominated OTT platforms as we say goodbye to 2022

Looking back at the Top 7 series that dominated OTT platforms...

The top 7 blockbuster series on OTT platforms that grabbed the attention of customers...

Analysis
We Have High Hopes for An Increase in Consumer Demand

We Have High Hopes for An Increase in Consumer Demand

The most recent campaign for Dabur Chyawanprash and how the flagship brand performed...

Analysis
The key initiatives for B2B marketing in 2023.

The key initiatives for B2B marketing in 2023.

Guest article by Sachin Sharma, Director of Enterprise Marketing Solutions at LinkedIn...

Campaigns
‘Slice-of-life’ a Marquee Initiative Film by McDonalds

‘Slice-of-life’ a Marquee Initiative Film by McDonalds

This is the third film which has a unique take on inclusivity from the EatQual initiative.

Analysis
Positive Effect of Digital Marketing on Indian D2C Market

Positive Effect of Digital Marketing on Indian D2C Market

How brands may successfully use direct-to-consumer marketing, choosing the correct...

Inside Edge
CoinSwitch announces new brand identity and logo

CoinSwitch announces new brand identity and logo

The updated mobile app takes a content-first approach, providing users with bite-sized...

Inside Edge
OTO, a two-wheeler lending firm, will launch a specialized EV platform

OTO, a two-wheeler lending firm, will launch a specialized...

Ties to EV players Hero Electric, Okinawa, Ampere, Bounce, Pure EV, and Ola Electric

Inside Edge
The Body Shop to double the business in India by 2025: Lionel Thoreau

The Body Shop to double the business in India by 2025:...

Lionel Thoreau, Global Chief Marketing Officer - The Body Shop, shared the company's...

Inside Edge
Beanly, a coffee company obtains startup capital from renowned investors

Beanly, a coffee company obtains startup capital from renowned...

Beanly, a D2C start-up noted for its innovations in the coffee market and a consumer...

Industry
This Children's Day, Bournvita "forced packs” wants parents to stop pushing their ambitions onto our children

This Children's Day, Bournvita "forced packs” wants parents...

By encouraging parents to recognise their children's actual talents rather than...

Inside Edge
Vaani Kapoor roped in as brand ambassador of Lotus Makeup

Vaani Kapoor roped in as brand ambassador of Lotus Makeup

Kapoor will appear in the brand's multimedia campaign spanning digital, OTT, OOH,...