Jaya Jamrani Returns to Castrol in Global Role
Marketing leader Jaya Jamrani rejoins Castrol in a global role, bringing her expertise to drive innovative marketing strategies for the company's car business.
Deepanjali
Marketing veteran Jaya Jamrani has rejoined Castrol in a global leadership role. After a brief sabbatical to explore her creative passions, Jamrani has returned to the company as Vice President of Global Marketing - Cars.
This marks a significant return for Jamrani, who previously served as Vice President - Marketing for India & South Asia at Castrol. In this role, she played a crucial part in shaping the company's marketing strategy across various segments, including forging key partnerships for growth.
Jamrani boasts nearly two decades of experience in the marketing industry and a deep understanding of evolving consumer preferences. During her previous tenure at Castrol, she spearheaded several impactful campaigns, including the renowned #BadhteRahoAage campaign, which celebrated truckers who chose Castrol CRB TURBOMAX. This campaign highlighted Castrol's commitment to supporting the progress of the trucking community.
Jamrani has also overseen other successful campaigns such as Castrol CRB Truck, Castrol Super Mechanic, and Castrol POWER1 Roadies. Furthermore, she has successfully forged strategic alliances, such as the Castrol-3M collaboration, and cultivated strong relationships with media partners.
A graduate of the prestigious IIM Lucknow, Jamrani brings a strong foundation in business and a strategic mindset to her new role. Her return to Castrol signifies the company's commitment to attracting and retaining top talent and leveraging the expertise of experienced leaders.
In her new global role, Jamrani will be responsible for developing and executing global marketing strategies for Castrol's car business. This will involve identifying key market trends, developing innovative campaigns, and building strong brand equity across various regions.
Jamrani's return to Castrol is a testament to her leadership abilities and her valuable contributions to the company's success. With her expertise and passion for marketing, she is poised to play a key role in driving the future growth of Castrol's global car business.
