Tag: Digital Advertising

Inside Edge
Big tech must pay a fair proportion of money to digital news publishers: Apurva Chandra

Big tech must pay a fair proportion of money to digital...

The MIB secretary stated at the DNPA Future of Digital Media Conference that new...

Inside Edge
India uses voice search twice as much as the rest of the world: Are marketers paying attention?

India uses voice search twice as much as the rest of the...

Experts in media and marketing explain how brands can best optimise video searches...

Inside Edge
A "Robot Lawyer" Will Represent A Human In Court For The First Time Ever

A "Robot Lawyer" Will Represent A Human In Court For The...

A robot lawyer can "fight corporations, beat bureaucracy, and sue anyone at the...

Analysis
Real world to metaverse: Will meta platforms recover in 2023?

Real world to metaverse: Will meta platforms recover in...

A €390 million fine imposed by a UK court for the illegal use of data for targeted...

Campaigns
Placement of McDonald's Emily in Paris: Tastes off or fine?

Placement of McDonald's Emily in Paris: Tastes off or fine?

According to experts, the brand integration is jarring and doesn't fit with the...

Analysis
Esports 2023: Advertisers are in the game now

Esports 2023: Advertisers are in the game now

Experts say that there are now countless advertising opportunities because the Indian...

Inside Edge
Here are some car technologies anticipated to be available in 2023, from brand-new Apple CarPlay features to AI for automobiles

Here are some car technologies anticipated to be available...

In 2021, the market for AI in the automotive sector was valued at USD 2.54 billion,...

Inside Edge
Remembering 2022, How The M&E Sector Prospered That Year

Remembering 2022, How The M&E Sector Prospered That Year

The growth of M&E industry is flagging off to new heights with introduction to technology...

Inside Edge
Social and content commerce are extensions of what we do: Arun Devanathan, Myntra

Social and content commerce are extensions of what we do:...

Devanathan, Senior Director of Social Commerce at Myntra, discusses the concept...

Inside Edge
Launch of CleverTap for startups by CleverTap

Launch of CleverTap for startups by CleverTap

The programme will save costs and increase user engagement and conversion rates...

Inside Edge
When consumers become brand game-changers

When consumers become brand game-changers

Industry analysts say it's no surprise that advertisers are looking to gamers and...

Inside Edge
The following growth phase's motivators According to the Ormax Report, just 10% of OTT users in India reside in cities.

The following growth phase's motivators According to the...

For the next stage of expansion, OTT providers will need smaller markets and rural...

Inside Edge
Aditi Anand starts her new journey with L'Oréal Professional

Aditi Anand starts her new journey with L'Oréal Professional

Aditi is an alumni of Booth School of Business, University of Chicago

Inside Edge
RBI is all set to launch pilot of retail digital rupee on December 1

RBI is all set to launch pilot of retail digital rupee...

Four cities will experience the digital rupee in the first phase

Inside Edge
The Internet and Mobile Association of India (IAMAI) named Rohit Jain as Chairman

The Internet and Mobile Association of India (IAMAI) named...

IAMAI is a not-for-profit industry that represents the interests of OTT oriented...

Inside Edge
Byju’s names Tynker’s Krishna Vedati as President

Byju’s names Tynker’s Krishna Vedati as President

Krishna Vedati has been appointed president of global growth and strategic initiatives,...