Shell's 'zyada ka wada' upheld in latest campaign

Shell has unveiled its latest marketing initiative, "Expect more from Shell Fuels," as it introduces an enhanced range of fuels in India. The campaign, crafted by VML, unfolds a scenario where a customer envisions extraordinary perks at work, only to realize they are mere fantasies. With the tagline 'Expect more from Shell fuels,' the campaign assures customers that, while life's expectations may not always materialize, Shell fuels consistently deliver exceptional value and quality.

Kartiki Karihaloo, Manager Marketing, Mobility India, expressed Shell's commitment to enhancing the mobility experience. The campaign aligns with their previous effort, 'More than Just a Fuel Station,' reinforcing their dedication to elevating customer experiences.

The new fuel formulation, the result of five years of research and 3 million kilometers of testing by a global team of 150 scientists, incorporates next-gen deposit targeting technology. This technology removes harmful deposits from critical engine parts, ensuring smooth functionality and greater mileage – up to 15 kilometers more per tank for both two and four-wheelers.

The debut TV commercial for Shell fuels will be disseminated across various platforms, including OOH, OTT, YouTube, Radio, and digital TV, in four languages. Shell's promise of exceptional value and quality stands as the focal point, substantiated by the advanced features of their new fuel range, emphasizing a continued commitment to customer satisfaction and driving experience improvement.