Tag: Live TV

Industry

Prasar Bharati Launches OTT Platform: Waves

Deepanjali Nov 21, 2024 0 56

India's public broadcaster, Prasar Bharati, has launched its own OTT platform, Waves....

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 6

Too long

50 %

Uninteresting content

33.3 %

Annoying voiceovers

16.7 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

Industry

The Media Giant Who Rethought Advertising: Dr. Bhaskar Das, A Legacy Gone Too Soon

The Media Giant Who Rethought Advertising: Dr. Bhaskar...

Prakhar Jan 15, 2025 0 304

Media stalwart Dr. Bhaskar Das, an icon in Indian media, revolutionized advertising...

Business Spotlight

Big FM Launches BIG Live to Amplify India’s Digital Audio Footprint

Big FM Launches BIG Live to Amplify India’s Digital Audio...

Prakhar May 22, 2025 0 79

Big FM debuts BIG Live, a digital audio platform offering live shows, podcasts,...

Inside Edge

Indian Railways Leverages Luck to Curb Ticketless Travel Nationwide

Indian Railways Leverages Luck to Curb Ticketless Travel...

Prakhar May 2, 2025 0 123

Indian Railways trials game-of-chance app nudge—rewarding lucky passengers with...

Industry

Parle Biscuits Maintains Top Advertiser Spot in IPL After 40 Matches

Parle Biscuits Maintains Top Advertiser Spot in IPL After...

Prakhar Apr 30, 2025 0 151

TAM Sports reports IPL 2025 ad volumes up 6%, 15% more advertisers, 20% more brands—food...

Industry

Asim Hussain Joins CG Corp Global as Global Head for Category Development & R&D, Ushering a New Era in Food Innovation

Asim Hussain Joins CG Corp Global as Global Head for Category...

Prakhar Feb 22, 2025 0 284

Asim Hussain has been appointed as the Global Head for Category Development and...

Industry

The Media Giant Who Rethought Advertising: Dr. Bhaskar Das, A Legacy Gone Too Soon

The Media Giant Who Rethought Advertising: Dr. Bhaskar...

Prakhar Jan 15, 2025 0 304

Media stalwart Dr. Bhaskar Das, an icon in Indian media, revolutionized advertising...

Business Spotlight

Big FM Launches BIG Live to Amplify India’s Digital Audio Footprint

Big FM Launches BIG Live to Amplify India’s Digital Audio...

Prakhar May 22, 2025 0 79

Big FM debuts BIG Live, a digital audio platform offering live shows, podcasts,...

Inside Edge

Indian Railways Leverages Luck to Curb Ticketless Travel Nationwide

Indian Railways Leverages Luck to Curb Ticketless Travel...

Prakhar May 2, 2025 0 123

Indian Railways trials game-of-chance app nudge—rewarding lucky passengers with...

Industry

Parle Biscuits Maintains Top Advertiser Spot in IPL After 40 Matches

Parle Biscuits Maintains Top Advertiser Spot in IPL After...

Prakhar Apr 30, 2025 0 151

TAM Sports reports IPL 2025 ad volumes up 6%, 15% more advertisers, 20% more brands—food...

Industry

Asim Hussain Joins CG Corp Global as Global Head for Category Development & R&D, Ushering a New Era in Food Innovation

Asim Hussain Joins CG Corp Global as Global Head for Category...

Prakhar Feb 22, 2025 0 284

Asim Hussain has been appointed as the Global Head for Category Development and...

Industry

The Media Giant Who Rethought Advertising: Dr. Bhaskar Das, A Legacy Gone Too Soon

The Media Giant Who Rethought Advertising: Dr. Bhaskar...

Prakhar Jan 15, 2025 0 304

Media stalwart Dr. Bhaskar Das, an icon in Indian media, revolutionized advertising...