NIVEA Challenges Surface-Level Body Care With New Campaign
NIVEA India has launched its 'Upar Upar Se' campaign for Super 10 Serum Lotion, promoting deeper hydration and efficacy-led body care for younger consumers.
SociapaHQ
NIVEA India has launched its latest campaign, ‘Upar Upar Se’ to promote its newly launched Super 10 Serum Lotion urging consumers to go beyond the surface of body care and embrace products that deliver deeper benefits for the skin.
The campaign uses the popular phrase ‘upar upar se’ to challenge conventional body care routines and emphasise the significance of efficacy-led skincare. It is targeted at consumers, especially the younger ones, who are more and more interested in body care products with active ingredients and performance-led benefits.
In the campaign NIVEA highlights the Super 10 Serum Lotion as a product that provides deep hydration and responds to the evolving expectations of consumers about the effectiveness of skincare.
Also Read: Domino's Launches Pizza Slices, Targets India's Growing Snack Market
Check out the campaign here:
View this post on Instagram
Body Care:
Commenting on the campaign, Shweta Dalal, Marketing Director, NIVEA India, said, "At NIVEA, innovation is rooted in creating superior product benefits that truly matter to consumers. With our latest launch, NIVEA Super 10, we are bringing 10-layer deep hydration to life through a proposition that delivers glowing, moisturised skin with everyday ease."
"'Upar Upar Se' is more than a phrase; it reflects a behaviour we all recognise, where body care is often seen as only surface-level. With this campaign, we wanted to challenge that mindset and reframe expectations for body care," she added.
Also Read: Flipkart Takes Aim at Amazon Prime Day With GOAT Sale Campaign
“Consumers today are more informed and more intentional with their choices in skincare, and they want the same efficacy in their body care products as they do in their facial skincare,” said Dalal. “NIVEA Super 10 combines high-performance ingredients with accessibility, making effective body care both relevant and easy to embrace.”
The campaign is part of a rising trend in personal care where body care is being placed on the same level as facial skincare, with an emphasis on active ingredients, deeper hydration and science-backed product claims.
