Sony Pictures Networks India Partners Google Gemini for New Season of KBC
Sony Pictures Networks India partners Google Gemini to bring AI-powered knowledge features and interactive experiences to the new season of KBC.
SociapaHQ
Sony Pictures Networks India (SPNI) has announced a partnership with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC), incorporating Google’s generative AI platform into the quiz show’s ecosystem to boost audience engagement and promote knowledge-based interactions.
As part of the collaboration, Google Gemini will be an interactive knowledge companion across Sony Entertainment Television and Sony LIV, integrated into the KBC experience, from registration to general knowledge preparation.
The integration is designed to complement the show’s long-standing focus on learning and knowledge, by providing viewers with AI-powered assistance throughout their KBC journey, according to SPNI.
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Interactive Learning:
Information on KBC registration, eligibility criteria and how to participate is available to users via the Google Gemini app. The companies also plan to introduce interactive challenges which will enable audiences to test and enhance their general knowledge in a variety of topics.
“KBC has inspired generations by making knowledge accessible and aspirational and the collaboration is yet another step in the evolution of the show,” said Nachiket Pantvaidya, Chief Content Officer, Sony Pictures Networks India.
“Knowledge was always at the core of Kaun Banega Crorepati. KBC has been inspiring generations for more than two decades with the power of learning and continues to grow with the changing times. Our partnership with Google Gemini combines KBC’s legacy and the strength of Google Gemini’s artificial intelligence for households across India. “This collaboration adds a new level of innovation within the content of the show and creates newer ways for audiences to engage with the show,” he said.
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Kanika Kalra, Director, Marketing, Google India, said the partnership combines KBC's legacy of promoting curiosity with Gemini's AI capabilities.
"Kaun Banega Crorepati holds a special place in Indian hearts as a beacon of learning and lifelong curiosity, and we are thrilled to collaborate with Sony Pictures Networks India to bring Google Gemini's generative AI capabilities into this iconic journey. We hope to serve as an interactive knowledge companion for millions of households, giving viewers and aspirants an engaging, intuitive way to explore new topics, expand their preparation, and satisfy their quest for learning," she said.
