Jasprit Bumrah Embodies Perseverance in Quess Corp’s Inspiring New Ad
Jasprit Bumrah and Quess Corp unite to highlight the power of perseverance and the right launchpad in this motivational #findyourwings ad campaign.
Deepanjali
In an inspiring new advertisement campaign, Quess Workforce Management has teamed up with Indian cricket sensation Jasprit Bumrah to showcase the significance of a powerful launchpad. The film, titled #findyourwings, vividly portrays Bumrah’s incredible journey from bowling in a small backyard to dominating the world’s grandest cricket stadiums. The story emphasizes values such as determination, dedication, sharp focus, and a relentless pursuit of excellence—qualities that resonate deeply with Quess Corp’s philosophy.
The advertisement is the first-ever campaign launched by Quess Workforce Management, a company renowned for providing state-of-the-art workforce solutions over its 17-year history. The film has been conceived by Famous Innovations and produced by Little Giants Films, and will air in movie theaters as well as across popular digital platforms like YouTube, LinkedIn, and other social media channels.
The essence of the campaign draws a parallel between Bumrah’s steadfast commitment and Quess Corp’s mission. Guruprasad Srinivasan, the Executive Director and Group CEO of Quess Corp, expressed the significance of this partnership: “Our ad campaign celebrates perseverance, determination, and dedication, synonymous with Jasprit Bumrah’s accomplishments and Quess Corp’s 17-year journey as a workforce management pioneer.” He emphasized how the company, like Bumrah, has risen from humble beginnings to become an industry leader. The #findyourwings campaign seeks to illustrate how Quess provides career opportunities that empower individuals to pursue their dreams and reach new heights.
Srinivasan elaborated further on the vision of the campaign, highlighting how Quess Corp aims to create career paths and opportunities for its associates, inspiring them to grow and succeed. He explained, “This campaign showcases the opportunities and career journey for our associates, helping them build their aspirations through Quess. We’re excited to begin this new chapter, reinforcing our promise to deliver exceptional workforce solutions.”
The creative vision behind the film was led by George Kovoor, Chief Creative Officer at Famous Innovations, South. He spoke enthusiastically about the collaboration: “Quess’s journey has been both meteoric and inspiring. Pretty much the same can be said of one of my favorite cricketers, Jasprit Bumrah. This film is charged with the energy and passion of two world beaters, and I am very excited with what we were able to create.”
The visually striking ad and its compelling narrative capture the viewer’s attention and emphasize how critical the right launchpad can be for achieving greatness. The film not only serves as a testament to Bumrah’s outstanding achievements but also reflects Quess Corp’s unwavering dedication to excellence.
Through a blend of engaging storytelling, motivational themes, and the aura of one of cricket’s biggest stars, this campaign is set to captivate audiences, encouraging them to find their own wings and soar to success. With a well-rounded distribution strategy, the film is poised to reach millions, ensuring that Quess’s powerful message of growth and opportunity resonates widely.
