Jaaved Jaaferi Stars in ManipalCigna's Entertaining Insurance Campaign

ManipalCigna Health Insurance has launched an engaging new campaign, ‘Sada Secure Raho’, featuring Bollywood’s versatile Jaaved Jaaferi and the charming AI-generated 3D mascot Sarvanand, a witty parrot. The campaign takes a creative storytelling approach to simplify the complexities of health insurance. Jaaved Jaaferi shines as Prabhakar, a humorous astrologer, while Sarvanand delivers wisdom with its quirky personality. Together, the duo captures attention with a blend of humour, cultural nuances, and relatable situations, making the message of financial security accessible and memorable.

Through three entertaining films, the campaign highlights how ManipalCigna’s latest product, ManipalCigna Sarvah, addresses real-life concerns surrounding medical emergencies. Whether it’s the affordability of healthcare, customisable plans with infinite cover, or instant coverage with no waiting period, the films emphasize stress-free solutions for every Indian household. The tagline, ‘Sada Secure Raho’, underlines the brand’s commitment to financial security and well-being, ensuring a future that is both secure and worry-free.

Sapna Desai, Chief Marketing Officer of ManipalCigna Health Insurance, shared the vision behind the campaign, explaining how it connects with audiences by addressing real concerns through engaging storytelling. She emphasized the importance of being prepared for life’s uncertainties while blending entertainment with meaningful messages. Desai credited Jaaved Jaaferi’s humor and Sarvanand’s wisdom for making the films both impactful and relatable, reinforcing the message that health insurance is a blessing for a secure future.

Jaaved Jaaferi expressed his excitement about the campaign, calling health the foundation of a fulfilling life. He described the campaign as an inspiring reminder for individuals to proactively prioritize their well-being. For him, the partnership with ManipalCigna delivers a vital message about making healthier choices and leading a balanced, stress-free life.

Ravikant Banka, Founder and Managing Director of Eggfirst, the creative agency behind the campaign, highlighted how it blends cultural relevance with the essential message of health insurance. According to him, Jaaved Jaaferi’s versatility and Sarvanand’s charm bring the campaign to life, ensuring that the audience not only understands the importance of health insurance but also connects with the trusted leadership of ManipalCigna.

The campaign is currently live across ManipalCigna’s social media and digital platforms and is also being promoted on OTT platforms and radio, making it widely accessible to audiences.

ManipalCigna Sarvah offers three tailored plans: Sarvah Pratham, Sarvah Uttam, and Sarvah Param. These plans cater to diverse needs by providing affordable essential coverage for the ‘missing middle’ population, customizable options with infinite cover, and instant activation with zero waiting periods. This innovative product ensures that everyone can enjoy hassle-free hospital bill settlements, empowering individuals to live a stress-free and secure life.