Industry
Olympic champ Mirabai Chanu partners with Star Cement for...
A new campaign featuring Olympic champion Mirabai Chanu is set to launch soon, aiming...
Disney India launches Marvel's ‘Deadpool & Wolverine’ with...
Brands include Adidas, boAt, Coca-Cola, Myntra, NESTLÉ POLO, The Souled Store, Wrogn,...
Casio India expands G-Shock, targets diverse subcultures,...
Casio MD Hideki Imai discusses the strategy behind their expanded campaign, collaborating...
Thums Up launches 'Utha Thums Up, Jagaa Toofan' for Paris...
The campaign emphasizes how a 'thumbs up' motivates athletes, encouraging them to...
Godrej Consumer spends over ₹1,000 crore on FY24 advertising
This includes a 30% reduction in SKUs as part of their rationalization process,...
HealthOK and Bikanervala promote 100% vegetarian multivitamin...
The campaign video aimed to raise awareness about the 100% vegetarian health supplements,...
Flipkart's inaugural G.O.A.T Sale aims to "save the Amazon"
The sale is live now until July 25th. Here's how the brand is promoting it and engaging...
Plum Celebrates 10 Years of Clean Beauty Innovation and...
Celebrating ten years, Plum amplifies its digital ad spend, focuses on socio-economic...
Maruti Suzuki Embraces Digital Marketing with Hyperlocal...
Leveraging data analytics and innovative strategies, Maruti Suzuki enhances consumer...
Meta launches Verified Subscription Plans for Businesses...
The company offers plans starting at Rs 639 monthly for one app, with rates going...
Eurosport India appoints Shikhar Dhawan MotoGP™ Brand Ambassador...
In collaboration, Shikhar Dhawan will feature prominently in Eurosport India's new...
Viral gaming app ad featuring Anant Ambani's deepfake sparks...
The gaming app Aviator's ads, featuring deepfakes of Neeta Ambani, Gautam Adani,...
Chapri Controversy; Sting and KTM's Unexpected Social Media...
How PepsiCo’s Sting energy drink and KTM motorcycles became unlikely symbols of...
Dollar launched South market campaign featuring Mahesh...
The collaboration aims to enhance Dollar Industries' brand presence and connect...
70% of brand-building ad spend goes to TV: Vikram Sakhuja
In a new interview series with marketers and media leaders, we explore "Bollywood...
Spain Secures Record Fourth European Crown with Victory...
After a cautious first half dominated by Spanish possession, Spain broke the deadlock...
