IDPL introduces seven or more premium digital channels on Samsung TV Plus in India

The 7+ premium digital channels from IndiaDotcom Digital Private Limited (IDPL) have been made available on Samsung TV Plus, the company's free, ad-supported streaming TV (FAST) service.

With this change, Samsung Smart TV Plus users in India will have access to Zee News, WION, Zee Business, Zee24 Kalak, Zee 24 TAAS, and ZEE 24 GHANTA's prime-time news programs.

Zee News, WION, Zee Business, Zee24 Kalak, Zee24 TAAS, and ZEE24 KALAK are just a few of the digital channels that IDPL will combine to provide premium news content that is available both live and on-demand. With the help of this exclusive content, Samsung TV Plus India viewers will increase and expand IDPL audiences.

Devadas Krishnan, CEO of IDPL, emphasized the market demand and said, "Providing a tailored program content package in accordance with the market demand has always been the top goal of our organization. Our team made the initiative to make it available to Connected TV, who are tech-savvy and consume material as per their convenience, in order to ensure that viewers don't miss their favorite news shows across 7+ digital platforms.

This will increase brand engagement for marketers even more and pave the way for video advertising to be distributed via a streaming service during various news show timeslots on multiple digital platforms.

"We are thrilled to partner with IDPL and welcome the Zee channels to our platform," said Kunal Mehta, Head of Business Development at Samsung TV Plus India. "This relationship with IDPL is a testament to Samsung TV Plus' dedication to offering its users a diverse selection of entertainment. We anticipate having a fruitful cooperation with them.

Viewers should benefit from a smooth TV viewing experience and easy access to a variety of programming thanks to our cooperation. ABP Network is prepared to expand its reach and offer its content to a wider range of consumers for Samsung TV Plus, one of the top FAST streaming services in India.