Hyundai Launches Women’s T20 World Cup Campaign Featuring Smriti Mandhana and Jemimah Rodrigues
Hyundai Motor India has launched a new ICC Women’s T20 World Cup 2026 campaign featuring Smriti Mandhana and Jemimah Rodrigues, celebrating the growing influence of women’s cricket.
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Hyundai Motor India has announced a new campaign ahead of the ICC Women’s T20 World Cup 2026 featuring Indian cricketers Smriti Mandhana and Jemimah Rodrigues.
The campaign leverages Hyundai’s link with international cricket and follows its previous ICC Men’s T20 World Cup initiative, bringing the attention to the rising popularity and recognition of women’s cricket.
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Check out the campaign here:
Celebrating Women’s Cricket:
The campaign, based on the theme ‘We Took ‘Gentle’ Out of the Game’, is aimed at highlighting the grit, resilience and achievements of women cricketers.
The movie follows the journeys of Mandhana and Rodrigues who are depicted as icons of a new era in the sport while also mirroring the changing mindset of the fans towards women’s cricket.
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Hyundai said the campaign is intended to recognise the growing support for women’s cricket and the growing visibility of female athletes at the world stage.
The campaign takes a look back at the journey of women’s cricket through the stories of the two cricketers who have seen the rise in audience and recognition over the years.
The film delves into the commitment and performances that have led to this transformation, challenging traditional perceptions of the sport.
Commenting on the campaign, Virat Khullar, Head of Marketing at Hyundai Motor India, said sport has the ability to bring people together and inspire communities.
“At Hyundai, we believe sport has the power to unite communities, inspire dreams and create meaningful connections. The overwhelming response to our ‘Deewane India Ka Deewana Humsafar’ campaign reaffirmed the deep emotional bond between cricket and its fans,” he said.
