Samsung Launches ‘Trusted by India’ Campaign for Galaxy A Series
Samsung India has launched the ‘Trusted by India’ campaign for the Galaxy A Series, celebrating consumer trust and emotional connections through a new film created by Cheil India.
SociapaHQ
Samsung India has launched a new campaign, ‘Trusted by India’, for its Galaxy A Series smartphones, focusing on the trust and loyalty that the brand says consumers have garnered with the device range over the years.
The campaign, designed by Cheil India, revolves around the anthem ‘Humne India ka Bharosa Kamaya Hai’ and aims at celebrating the emotional connect of the Galaxy A Series with Indian consumers.
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Check out the campaign here:
Celebrating Consumer Trust:
Trust is the theme of the campaign with Samsung claiming the Galaxy A Series is the most trusted, most secure and most recommended mid-range smartphone in India.
The campaign aims to boost the company’s positioning in the competitive mid-premium smartphone segment by highlighting the consumers’ trust in the brand.
The campaign film presents a blend of everyday situations, from intimate conversations to work interactions to time with family and friends.
Filmed across multiple locations including Kashmir and Kerala, the film depicts the Galaxy A Series as a companion through the important experiences and memories in life.
The story is not about technical specs, but about human connection and feelings, with the smartphone enabling meaningful moments.
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Building Emotional Connections
Commenting on the campaign, Shirish Agarwal, Head of Marketing, MX Business, Samsung India, said the initiative reflects the company's long-standing focus on creating experiences that resonate with Indian consumers.
“Our goal with the Galaxy A series has always been to create mobile experiences that feel personal, impactful and deeply connected to Indian consumers. The ‘Trusted by India’ campaign stems directly from that mission, celebrating the incredible trust and emotional bond our consumers have built with us over the years,” he said.
