HDFC Mutual Fund's Nurture Nature 4.0: Generation Restoration

Reinforcing its commitment to environmental sustainability, HDFC Mutual Fund has launched the fourth edition of its Nurture Nature campaign. This year's initiative, titled Generation Restoration, focuses on water conservation through lake restoration, marking a long-term effort dedicated to combating climate change and its devastating impacts. Over the past three years, the Nurture Nature campaign has facilitated the planting of over 50,000 saplings across the country and recycled 4.65 tonnes of plastic waste to conserve nature.

The campaign features a video titled Generation Restoration, which tells the story of Savitri, an elderly woman forced to migrate after her village home was devastated by drought. The video emphasizes that climate change is uprooting countless families, stripping them of their homes and livelihoods. Building on these efforts, Nurture Nature 4.0 aims to create sustainable water sources by restoring the water-holding capacity of an existing lake. The campaign highlights the plight of millions of Indians displaced from their homes due to natural calamities like drought, exacerbated by climate change. According to the Costs of Climate Inaction Report by Climate Action Network South Asia, by 2050, climate change could force up to 45 million Indians to face this harsh reality.

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As part of Nurture Nature 4.0 - Generation Restoration, HDFC Mutual Fund will restore the water-holding capacity of an old lake for every digitally registered SIP during the campaign period. From June 5th to June 11th, 2024, any new SIPs registered digitally or online, with a minimum investment of Rs. 2,500 per month for at least three years in eligible equity and gold schemes, will contribute towards restoring a 5,000-liter water-holding capacity in an old lake. The goal is to rejuvenate and restore the water-holding capacity of an existing lake, providing a sustainable water source for villagers, agricultural activities, and environmental preservation.

Commenting on this socially responsible initiative, Mr. Navneet Munot, MD & CEO of HDFC Asset Management Company Ltd., said, "Global warming is an existential threat to humanity. As the world grapples with deforestation, rapid urbanization, environmental degradation, and groundwater depletion, it is crucial for us to take immediate action. As part of our ongoing Nurture Nature Campaign, now in its fourth year, we have committed to alleviating the water crisis by restoring an existing lake and providing a sustainable source of water."