Havells Lights Up Mumbai and Pune for Ganesh Chaturthi

Havells Lights Up Mumbai and Pune for Ganesh Chaturthi

Havells India has propelled its most recent inventive campaign, Security Cha Deva, this out-of-home (OOH) campaign, in collaboration with Posterscope India, highlights Havells' commitment to electrical security through inventive open air promoting over key areas in Mumbai and Pune.At the center of the campaign is a Ganesh symbol made from 45,000 meters of Havells Fire Retardant (HIL– Tall Separator Resistance) wires.

The Security Cha Deva campaign, which runs for 20 days, combines inactive bulletins with inventive establishments deliberately set in high-traffic zones. Different arrangements have been chosen over Mumbai and Pune, counting key intersections and high-traffic regions like Siddhivinayak Sanctuary, where swarms accumulate amid the celebration, and well known shorelines like Juhu, which encounter critical footfall amid the Visarjan. The campaign highlights Havells as a security master, symbolized by Master Ganesha.

Talking approximately the most recent merry campaign, Rohit Kapoor, official bad habit president-marketing at Havells India commented on the campaign, “Ganesh Chaturthi is a time when homes over Maharashtra come lively with lights and celebration. With our Security Cha Deva campaign, we're not fair taking part in the celebrations; we're strengthening our guarantee of security. Fair as Ruler Ganesha is venerated as the remover of deterrents, Havells Fire Retardant wires act as quiet gatekeepers, guaranteeing that homes stay ensured from electrical risks amid this euphoric time.

Connect us in celebrating the soul of Ganesh Chaturthi.”Imtiyaz Vilatra, overseeing chief of Posterscope India, commented, “This campaign perfectly mixes advancement with social significance. By tapping into the Ganesh Chaturthi celebration, we successfully communicated Havells’ security message in a way that reverberates with the neighborhood audience.”