ClearTax Launches ‘Double Check’ Campaign to Build Confidence in Tax Filing

ClearTax has launched a new brand campaign titled 'Double Check', highlighting the importance of accuracy and expert support as tax filing becomes increasingly complex for Indian taxpayers.

The insight that people tend to validate important financial decisions, the campaign positions ClearTax as a platform that helps the users file their taxes with greater confidence by ensuring accuracy and reducing the chances of missing out on eligible deductions.

The campaign consists of three films, featuring a trader, an investor and a wealth builder, all demonstrating the role of expert-assisted filing in navigating ever more complex tax returns.

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Check out the campaign here: 

Tax Confidence:

The company, commenting on the campaign, said that it is in sync with the changing tax filing trends in India post the tax rebate of ₹7 lakh for income in 2023. With individuals increasing their sources of income from investments, equity trading, futures and options (F&O), employee stock ownership plans (ESOPs) and multiple streams of income, tax returns have become more complex.

ClearTax said there was a 116 percent year-on-year increase in ITR-3 filings in the income bracket of Rs 5 lakh to Rs 10 lakh and ITR-2 filings in the same segment increased by about 42 per cent. However, the growth in the ₹0-5 lakh income segment has been slower. Almost one-third of all tax returns are now filed on ITR-2 or ITR-3.

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With the increase in the income tax rebate threshold to ₹12 lakh, the company expects this trend to gain further.

Commenting on the campaign, Archit Gupta, Founder and CEO of ClearTax, said, “The way Indians engage with their money has been evolving constantly. People are trading in F&O, holding equity portfolios, exercising ESOPs and earning across more than one source. They are tracking their own gains and managing portfolios that look very different from a single salary slip.”

“Double Check is rooted in that shift. It reflects a consumer who expects the same diligence from the platforms they use. Our focus is on building products that match that, keeping filing simple, reliable and accurate even as the income behind it gets more complex. Whether it is greater accuracy, surfacing every eligible saving or expert guidance when needed, the goal is to give taxpayers confidence in every financial decision,” he added.

With 'Double Check', ClearTax aims to reinforce its positioning as a trusted tax filing platform by combining technology with expert assistance to simplify increasingly complex financial and tax compliance needs.