Campus Activewear Enters Neo-Casual Footwear Segment With Élan, Taps Jim Sarbh for New Campaign
Campus Activewear has entered the neo-casual footwear category with the launch of Élan by Campus, backed by a new campaign featuring actor Jim Sarbh.
SociapaHQ
Campus Activewear has expanded beyond its sports and athleisure roots with the launch of Élan by Campus, a new neo-casual footwear range aimed at consumers seeking a blend of style, comfort and versatility.
The launch marks the brand's entry into the fast-growing neo-casual footwear category and is supported by a new campaign, ‘Most Elegant Man in Town’, featuring actor Jim Sarbh.
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Check out the campaign here:
Expanding Beyond Athleisure:
Élan by Campus is for the modern consumer who has to go through multiple occasions in a day and is looking for something other than the traditional formal footwear. The brand is all about elevated design with everyday comfort.
From casual shoes, loafers, derby shoes, moccasins and brogues, the collection has something for every lifestyle and fashion preference. The company says the range is aimed at consumers who want footwear that can easily transition from work to social occasions and leisure activities.
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Jim Sarbh Fronts Campaign:
The launch campaign showcases Jim Sarbh in a stylised cinematic setting, bringing out different facets of his personality. Instead of transformation, the film portrays elegance as a manifestation of confidence, versatility and individuality.
The campaign, which showcases modern graphics and storytelling, presents Élan as a footwear choice for consumers who appreciate understated style and effortless sophistication.
Speaking about the association, Sarbh said, “What I like about Élan by Campus is that it approaches style in a way that feels effortless and authentic. It combines elegance, comfort and versatility without being loud or overdone.”
Commenting on the launch, Nikhil Aggarwal, Whole Time Director and Chief Executive Officer, Campus Activewear, said the move aligns with the company's strategy of addressing emerging consumer needs through product innovation.
“Élan by Campus marks an important step in our portfolio evolution and reflects our strategy of addressing emerging consumer needs through relevant product innovation. As the neo-casual category gains momentum, Élan strengthens our presence in a growing segment with a premium, versatile offering for aspirational consumers,” he said.
