82.5 Communications Wins Creative Mandate for Bacardi India

In a strategic move to enhance its consumer engagement and brand storytelling, Bacardi India has entrusted 82.5 Communications with its creative duties. This collaboration is set to redefine Bacardi's marketing strategies and boost its presence in the competitive Indian market.

Following a competitive pitch, 82.5 Communications emerged as the ideal creative partner for Bacardi India, impressing the company with their innovative ideas and effective marketing solutions. The agency will spearhead creative campaigns for Bacardi's existing portfolio while also playing a key role in launching new products.

Bacardi India’s marketing director, Mahesh Kanchan, expressed enthusiasm about the partnership, stating:
“This collaboration with 82.5 Communications brings a fresh perspective that resonates deeply with Indian consumers. Together, we aim to create unforgettable moments and drive impactful consumer experiences."

The collaboration aims to leverage creative storytelling and engaging brand activations, taking Bacardi’s consumer experience to the next level.

Anuraag Khandelwal, chief creative officer at 82.5 Communications, shared his excitement about working with Bacardi India, emphasizing the agency's commitment to creating impactful brand stories. He remarked, "We’re focused on building meaningful connections with consumers and redefining category codes."

Chandana Agarwal, president North and East at 82.5 Communications, added, “Our shared passion for storytelling and excellence is a recipe for magic. We’re confident this partnership will bring a fresh perspective to the market."

Bacardi India, known for its iconic brands and vibrant consumer culture, seeks to further solidify its foothold in India through this creative collaboration. With 82.5 Communications onboard, the brand is poised to deliver memorable campaigns that resonate with the Indian audience.